CIW e-Commerce Designer Part 3: Site Usability CBT Training CD

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Summary: CIW e-Commerce Designer Part 3: Site Usability
Review: Course Overview
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce site usability. The instruction can be divided into three main parts: Site Usability, Consumer Service Methods, and Site Management.

Learn To

Identify the reasons for considering usability in Web site design.
Identify ways to allow customers to search for products or services.
Identify the features of a Web site that inform the customer about a product.
Identify the benefits of e-service.
Identify the guidelines for developing an e-service action plan.
Identify the characteristics of synchronous service.
Identify the e-commerce Web site administration tasks.
Identify the administration functions available in Site Server Content Analyzer.
Locate broken links in an e-commerce Web site by using Site Server Content Analyzer.

Audience
Candidates for the exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The course prerequisites are the skills and knowledge required to pass the CIW Foundation Exam.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Web Site Usability 2 - 3 hours

Identify the reasons for considering usability in Web site design.
Identify ways to allow customers to search for products or services.
Identify the features of a Web site that inform the customer about a product.
Identify ways to encourage a potential customer to make a purchase.
Identify the features of screen flow.
Identify the characteristics of click patterns.
Identify the guidelines for assessing usability.

Unit 2: Consumer Service Methods 2 - 3 hours

Identify the features of an online knowledge base.
Sequence the steps for preparing to install RightNow Web.
Sequence the steps to install RightNow Web.
Administer a knowledge base.
Add a product or category from which a customer can select.
Add an incident and solution to a knowledge base.
Identify the guidelines for customizing the user interface of a knowledge base.
Identify the features of integrating a knowledge base into an e-commerce Web site.
Identify the benefits of e-service.
Identify the guidelines for developing an e-service action plan.
Identify the characteristics of synchronous service.
Identify the characteristics of an asynchronous service.
Identify the features of self-service.

Unit 3: Web Site Management 2 hours

Identify the e-commerce Web site administration tasks.
Identify the administration functions available in Site Server Content Analyzer.
Locate broken links in an e-commerce Web site by using Site Server Content Analyzer.
Identify the methods of tracking Web traffic.
Identify the characteristics of commercial software for tracking and log analysis.
Identify the guidelines for testing the performance of a Web site.
Identify the features of online inventories.
Add a inventory field to a database by using Microsoft SQL Server Enterprise Manager.
Identify the features of order tracking.
Set the shipping status of orders by using a code convention.
Identify the steps involved in creating access to order status.