Los Logos

Rating:
Summary: Poorly indexed book; overly trendy material dating badly
Review: Any graphic design/ art student should buy this book. Logo design is the most commonly requested design, entailing simple but bold graphics to become universal symbols for companies and causes. This book is FULL of wonderful logos and typographical designs. Don't question it, just get it. It's the best [$$] I've spent in a while.

Rating:
Summary: Buy it!
Review: Any graphic design/ art student should buy this book. Logo design is the most commonly requested design, entailing simple but bold graphics to become universal symbols for companies and causes. This book is FULL of wonderful logos and typographical designs. Don't question it, just get it. It's the best [$$] I've spent in a while.

Rating:
Summary: Great Appetize!
Review: Buy it... while you can! It's one great collection. Enjoy.

Rating:
Summary: Great Appetize!
Review: Buy it... while you can! It's one great collection. Enjoy.

Rating:
Summary: Plain Awesome!
Review: If you are a graphic designer, work on branding or just looking for some inspiration for your new company logo -- this book is the best. It has all the new, fresh "non-corporate" logos, literally thousands of images, all from past few years -- not like other "conservative" books showing IBM, UPS and other antique logos from 1960s and 1970s. Clever categories too. Best book I bought in the past 2 years! Destined to become by logo-bible :-)

Rating:
Summary: Best modern logos book ever!
Review: The moment I looked in this book, I knew I had to have it. It is the best book on modern (all past 3 or 4 years)logos I have ever seen. The authors of this book dug deep worldwide to find the best and have come up with the most unique selection of designs. If you are a fan of Swedish, Japanese, UK, or Scandanavian designs, this is the book for you. It isn't often one can fork over money for something like this and walk away feeling they got their money's worth, but with this book I all enthralled by at least 1500 of the designs. All designs also come with web addresses so you can seek out more glorious artwork on your own. Finally, the format of the book is wonderful. It is bound and stiched with a thick hardcover. This book was made to be used, and last a long time.

Rating:
Summary: Sharp material. Lack of context hurts overall impact.
Review: This books method of categorizing logos --vertical, horizontal, combinations, type, pictorial type, etc.-- previews its major shortcoming: A lack of commercial context. Wouldn't you like to have some idea, in judging a given logo, whether it is for a clothing manufacturer, a video game, a record label, a pharmaceutical concern, a health club chain, a music group or a designer? This book doesn't help you out there. And the fact that a lot of this material is in a different language definitely doesn't clarify questions the work raises about ultimate usage. A caption line would have made the book less visually sleek and a short paragraph by each group of logos no doubt would have reduced their total number. But that wouldn't be a bad trade off. The work here cries out for some rationale.

In fact, another complaint is that some of the logos seem so bizarre, by American standards, that one suspects they are 'personal' or 'portfolio' work generated to show how zany the designers would gladly be, given a commercial setting in which to do what they have done here to entertain themselves and impress their associates.

I found Los Logos disappointing. A much better book on the market now is Logo Lounge. Logo Lounge has fewer logos, but what is there is sure to be of more use to any designer trying to make their way within an above-ground, commercial context.

Rating:
Summary: The most complete
Review: This is by far the most complete and inspiring logo collection i found lately. And if you "read" this book, and not only "look" at it, you will find out all the information you might need about every logo (including client).
Definetively worth buying!

Rating:
Summary: The most complete
Review: This is by far the most complete and inspiring logo collection i found lately. And if you "read" this book, and not only "look" at it, you will find out all the information you might need about every logo (including client).
Definetively worth buying!