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Rating: 
Summary: Definitive account of 90s cutting-edge designers
Review: Caroline Evans has written an important book that explores the work of cutting-edge designers of the 1990s such as Martin Margiela, Hussein Chalayan, John Galliano, Alexander McQueen and Viktor & Rolf. The book's subtitle - "Spectacle, Modernity and Deathliness" - sums up the author's focus on the underside of fashion. Evans acknowledges that much of the fashion featured in this book was "economically negligible", arguing that its cultural import is of greater significance. She explores how designers of the 90s consciously or unconsciously explored the dark history of the 20th century through their work, with death, trauma, cruelty, and horror as recurring themes. Where is this all leading? The conclusions are doom-laden but fascinating. British designers, with their focus on "gothic fashion", may represent the ghost or shadow of rational American designers. Creatively, Evans posits a bleak future for fashion "doomed to ricochet between modernist experimentation and dark despair." In a memorable line, Evans writes: "Now, more than ever, everything new and beautiful seems to arrive already haunted by its own demise." The financial insecurity of many of these designers in their early days may have fuelled their creativity. They were, as designer and teacher Fabio Piras put it, "fashion desperadoes". This book is full of illuminating insights that put fashion design at the core of our culture, expressing our deepest concerns. Outstandingly researched, beautifully illustrated, and thrillingly authoritative, Fashion at the Edge may prove to be the definitive book on the generation of designers from London and Antwerp who came to prominence in the 1990s.
Rating:
Summary: Definitive account of 90s cutting-edge designers
Review: Caroline Evans has written an important book that explores the work of cutting-edge designers of the 1990s such as Martin Margiela, Hussein Chalayan, John Galliano, Alexander McQueen and Viktor & Rolf. The book's subtitle - "Spectacle, Modernity and Deathliness" - sums up the author's focus on the underside of fashion. Evans acknowledges that much of the fashion featured in this book was "economically negligible", arguing that its cultural import is of greater significance. She explores how designers of the 90s consciously or unconsciously explored the dark history of the 20th century through their work, with death, trauma, cruelty, and horror as recurring themes. Where is this all leading? The conclusions are doom-laden but fascinating. British designers, with their focus on "gothic fashion", may represent the ghost or shadow of rational American designers. Creatively, Evans posits a bleak future for fashion "doomed to ricochet between modernist experimentation and dark despair." In a memorable line, Evans writes: "Now, more than ever, everything new and beautiful seems to arrive already haunted by its own demise." The financial insecurity of many of these designers in their early days may have fuelled their creativity. They were, as designer and teacher Fabio Piras put it, "fashion desperadoes". This book is full of illuminating insights that put fashion design at the core of our culture, expressing our deepest concerns. Outstandingly researched, beautifully illustrated, and thrillingly authoritative, Fashion at the Edge may prove to be the definitive book on the generation of designers from London and Antwerp who came to prominence in the 1990s.
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