Design Secrets: Advertising: 50 Real-Life Projects Uncovered

Rating:
Summary: An EXCELLENT analysis on 50 top-notch campaigns...
Review: I'm in my senior year of advertising and this book helps me understand and analyze deeply some incredibly smart ad campaigns. From Absolut Vodka to Volkswagen, these campaigns (some quite know, others should be for their witty strategy) will help anyone who wants to understand different concepts of different products. A definite two thumbs up! About the structure, its layout is very organized, the images and the content is great (I love the original sketches for the print ads and the storyboards) and the fact that it's hardcovered makes it even better.