Rating: 
Summary: OK, here's the deal...
Review: ...a guy who makes tens of thousands of dollars a pop on portrait commissions doesn't desperately need your $70 for his Pro Mix paint set (esp since he gives the reader the recipes right there in the book). Rather, this author offers this time-saving option as a convenience to artists, at the same time encouraging artists to learn to mix the colors themselves (also stated in the book). And as to his lavish studio, would you want to bring CEOs, heads of state, foreign diplomats, etc., to some cramped, dusty little studio (like most of us work in), or would you re-invest your earnings from such a clientele to obtain a comfortable venue for them to pose in, for many hours at a time? Look beyond reviews posted here with comments that obssess on these and other irrelevant details (success-envy). It's apparent that Sanden is a master teacher who has worked very hard to get to the level of achievement he now enjoys. It's also apparent he's got this giddy enthusiasm for sharing his secrets; he's got nothin' to lose. So get and USE this book if you want superior, straightforward and very succinct instruction in portrait painting --indeed in any kind of painting you'll ever do (landscape, still life, abstract, what have you) where an astute understanding of color and value is a requirement. Take the instruction and personalize it, make it your own. You'll be glad you did when you see the big difference it makes in your artwork.
Rating:
Summary: A good start
Review: I gave this book a 5 out of 5 because it was exactly what I was looking for! Being an artist in my spare time I found John Howard Sanden's approach extremely helpful and motivating. I would have to agree in saying this book is for artists who are starting out, or looking to adapt their style and approach to painting. Definitely a first in your collection of books on painting!
Rating:
Summary: GREAT BOOK ON PORTRAIT PAINTING
Review: I gave this five stars because it is a wonderful step by step book on portrait painting, directing you where to put the shaded/highlighted areas. The authors promotion of his paints do not bother me one bit. When you get into portrait painting, it is fun to make your own colors (which will be learned with time). In my opinion, this is the best "how to" on painting portraits I have found so far, and I have many.
Rating: 
Summary: A good reference book on portrait painting in oil
Review: Now this is a hard case when it comes to rating. The fact of the matter is this is a good book about portrait painting in oil; and the paintings presented in the book using Mr. Sanden's approach (plus his over 30 years of experience) are just beautiful. The book, however, does present a method to paint based essentially on products promoted by the author; and this may be too much for some readers. I thought I'd point out a few points: STRENGTHS: - The book presents a step-by-step approach to render portraits in oil. Two demos are presented systematically in 29 steps, which may be easy for starters to follow. This perhaps is the strongest point of the book to be used as a reference. - The book also introduces the Pro Mix oil paints and brush packages, both promoted by the author. This may be very good for readers who wish to become professional portrait artists, using the approach presented in the book. WEAKNESSES: The aformentioned strengths, ironically, may also be the weaknesses of the book. - In his approach, the author refers frequently to the choice of colors taken from the Pro Mix product. In all fairness, the author DOES describe (in the section "The Pro Mix Portrait Palette", pp38-39) the formulas of how to prepare these Pro Mix colors from commercially available basic colors. So the choice is for the readers to make. One could order the Pro Mix product or mix them oneself. Consequently, to maintain the flow of energy and interest while painting, the readers might as well get the product or pre-mix all the tonal colors before trying out these demos. - The fact that some products are promoted in the book, apparently, has caused some negative responses from other reviewers (as we see here). In my opinion, if one would like to learn this approach and eventually make a living out of it, one might as well buy the ready-to-use Pro Mix colors for convenience. In closing, I simply find this is a good reference book in portrait painting, whether one will follow the systematic approach presented in the book. Therefore, I'd give it a 4-star rating.
Rating:
Summary: Discipline Combined with Talent. A Powerful Combination
Review: The first time I paged through this book, I was struck immediately by Sandin's obvious abilities as a portrait painter, but even more, I was enchanted with the bold crispness of his alla prima paintings and demonstrations. I so envy the confidence, technical skill, and freedom that such paintings radiate. I was also struck at once by the seeming contradictions through out the book. Could someone who looks like a doctor, paints in a tie and lab coat in a pristine, lavishly furnished studio really produce such dramatically rendered work? And then there are the 29 steps mentioned in the title. Twenty nine? Not thirty? Not twenty? And finally, the author's "Pro Mix" paint system seemed a little like a paint-by-number approach. But now, having read this beautiful book dozens of times and painted several portraits under its guidance, I can recommend it without hesitation.
Mr. Sandin has made me understand the importance of discipline in what I do as an artist. His insistance in following a routine (the 29 steps) and using predicable, tested color combinations (his pro mix system) are part of this lesson. Through out the book, he hammers on the concept, "...marshall all your concentration, alertness, and energy so that every stroke of the brush becomes part of the finished statement....concentrate all you effort upon getting it right the first time..." It took awhile and a number of readings before I begin to truely understand, but now my portraits are dramatically improved because of this approach.
As you have read in other reviews here, Mr. Sandin references his color mix system throughout the book. At first I found this inconvenient, since it was necessary to constantly turn back to the part of the book where the mixes are explained. However, this was easily solved by painting a color chart using the mixes, labelling them with his color mix names, and putting it next to my easel. He recommends this as an essential exercise, and I agree. Not only did I create a conversion chart of his mixes, but I learned a lot about cooling, warming and nuetralizing colors. I haven't bought the Pro Mix system, yet I have had great success with his color approach. Don't let this issue keep you from having this invaluable resource book.
I am painting more, and having greater success because of Mr. Sandin's emphasis on discipline in the painting process. It is a constant struggle -the urge to dabble and fuss is powerful - but I constantly remind myself of his direct and controlled process and my paintings are better and better.
Rating:
Summary: Value is the Key to Portrait painting
Review: The key value of the book I think is the explanation of the importance of Value and color mixing. The simplified explanation of the use of the Value scale is clear and the examples clarifies this clearly. Furthermore the basic characteristics of color--hue, value, intensity and temperature are well demonstrated with a clear guide to learning how to change and reduce intensity, value and temperature in painting a portrait. Also Sanden gives a convincing demonstration on building a portrait fron the foundation ------great book!
Rating: 
Summary: So, so reference with heavy commercial flavor......
Review: There is no doubt of Mr. Sanden's artistic talent and there is some good information in this book but in the final analysis it's a promo for his line of art paint and supplies. I don't like to paint by a specific formula approach and certainly don't want to get where I can't mix my own colors, and have to follow a sophisticated master formula mix that I have to order from Mr. Sanden or from anyone else. I would look around before I ordered this book for more traditional books on how to mix color and attain the shade you desire. I feel I purchased a glorified commercial in this book. My advice:keep looking for books that are less commercial and more focused on helping you learn how to mix colors already on the market. After all, half the fun is discovering that you can attain just about any color in the rainbow with a handful of primary and secondary colors you can find in any art store.
Rating: 
Summary: Portraits from Life in 29 steps
Review: There is no doubt that John Howard Sanden is good at what he does! He is well known in the portrait circles. I find however, that as a professional portrait artist, I object to a book that promotes one's own brand of special paints (which one would need to purchase)to achieve the desired effect. It's great marketing, but means that the lesson results are not achievable with the book alone. So I have given the book 3 stars!
Rating:
Summary: Good for starters
Review: Very comprehensive book to show tricks he discovered over the years of the artist's long well regarded career. As long as you use this book as a start up learning book, it's a great book. Not recommended for serious traditional artists.
Rating:
Summary: Good for starters
Review: Very comprehensive book to show tricks he discovered over the years of the artist's long well regarded career. As long as you use this book as a start up learning book, it's a great book. Not recommended for serious traditional artists.
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