Newsletter Design : A Step-by-Step Guide to Creative Publications

Rating:
Summary: Time-Life backgr'nd Re: Newsletter Design
Review: Newsletter DesignA Step-by Step GuideTo Creative PublicationsBy Edward A. HamiltonFrom the AuthorEdward A. HamiltonJanuary 4, 1999When I first proposd this book to my publisher, I titled it, "A Step-by-Guide to Unboring Newsletters." Thetitle was changed but the book Ideveloped does just that. It pointsthe way to powerful visual techniques, fast-paced journalism and high professional standards. The book's principles are the result of my 15-year's experience onthe staff at Time-Life where I designed thousands of editorial pages aimed at a vast audience ofreaders. During those years, Iworked closely with gifted editorsand writers, noted illustrators andfamous photographers. Working in that super-charged environmentstrongly influenced my creativeapproach to editorial design. In short, I learned how to win readers. Researching "Newsletter Design," I reviewed a huge number of news-letters from all over the U.S.Some were outstanding. But I wasstruck by how many had visual/verbalproblems. This book covers a lot ofground in ten very graphic chapters.For instance: how to actually planvisual content and forceful pagelayout; some thoughts about compell-ing journalistic writing, eye-catch-ing graphics, strong, readable typo-graphy. One long chapter discussesand critiques 30 outstanding news-letters with detailed analyses andmarginal annotations. There are alsochapters on photojournalism and allthat you need to know about computerdesign and production. And much,much more. I am confident the book will help you create an unboring news-letter that will rank among the best.Good luck with your newsletteradventures!The Authoraimed at a vast audience of readers.

Rating:
Summary: Useful
Review: This book is very useful and I use it as a guide when producing newsletters for my campus. The author's tone is a bit high-handed but the information is invaluable. There are examples of styles and set-ups for very fine standard styles. Not anything cutting-edge in it, though. The author is thorough in language useage and styles. Lots of what not to dos in here.

Rating:
Summary: Really old book
Review: This is a good book with lots of tried and true design tips, but if you're looking to redesign your newsletter and give it a "current" feel, be forwarned: this book is almost 10 years old, and the sample newsletters they feature show it. I think it's a good book, but given its age it should be cheaper.

Rating:
Summary: Excellent Source for Designing a Polished Newsletter
Review: With this book plus "Producing a First-Class Newsletter" By Barbara A. Fanson, I learned everything I needed to know to produce a very polished redesign of the monthly newsletter for my company's customers. Well worth the money.

Rating:
Summary: Excellent Source for Designing a Polished Newsletter
Review: With this book plus "Producing a First-Class Newsletter" By Barbara A. Fanson, I learned everything I needed to know to produce a very polished redesign of the monthly newsletter for my company's customers. Well worth the money.