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Rating:  Summary: not for me Review: I dont think I learned anthing from this book. I got sick of it fast and put it on the shelve. I think it should me called how to rob someone with a camers instead of a gun.
Rating:  Summary: Excellent book - great marketing ideas Review: I read a lot of photography books to help me learn as much as possible while building my wedding and portrait photography business. Some leave me very disappointed. Not this one! I really think Ellie's book covers all the key points on how to find clients, get them into your studio, shoot them correctly, and build your business. I love the marketing ideas she presents, and she even included a beutifully designed multipage layout of her own marketing tools. Its very rare to find a book that's sufficiently descriptive, coupled with excellent images and darn near complete coverage of the business. While some authors seem to spend a ton of their time writing books that do not do their titles justice (instead of shooting), Ellie Vayo seems to have successfully compiled 20 years of experience into one concise, well thought out book. In summary, I think it's well worth the money. I would have liked to see a little more text on web marketing and maybe some administrative business tips, but those are somewhat mundane and can be picked up elsewhere.
It's also important to note that Ellie Vayo does not come across as a "know it all" or conceited. She simply lays out what's working for her. The quality of her images speak for themselves and only serve to back up her business model.
Rating:  Summary: Entertaining and Informative Review: Pretty pictures and informational text, can't ask for much more than that right? Vayo is not a writer by trade, but she certainly knows the business of photography--and customer service. This book is a quick how-to read for anyone interested in the business of senior portrait photography, and the themes can be carried over to pretty much any other form of commercial photography. She just knows what she's talking about.
Rating:  Summary: Excellent Pictures! Review: The pictures are fantastic and the information is outstanding! I love it! It helps you out on how to bring in retail and customers, gives your ideas for flyers and other things. It also helps you with problems customers might have. It also helps with props and scenery. I would recommend this book to anyone who's interested in starting their own portait photography.
Rating:  Summary: Ideal Book for HS Senior Photographers Review: This book is ideal for those who want to get into (or even for those who are currently in) the business of High School senior Photography.It can be a very lucrative business, if you do it right, and Ellie Vayo is definitely doing it right! This book will help you build your business as well as increase your knowledge about creating portraits for High School Seniors. For anyone getting into this field, I would strongly advise them to purchase this book. It can do nothing but help you in your creative process as well as your pocketbook. Good Luck!
Rating:  Summary: Tremendous and Helpful Review: Wicked cool. I learned so much from this book and my business reflects it. Vayo is both descriptive and imaginative. The pictures reflect the many ideas you would never think of. This book brings a lot to the table for both amateur and professional photographers.
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