Logo Design Workbook: A Hands-On Guide to Creating Logos

Rating:
Summary: Great useful logo book
Review: I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.

Rating:
Summary: Wish I had this book years ago
Review: This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.