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Rating:  Summary: A catalog of designs that leaves you wanting. Review: From THE design firm, IDEO, this book has cataloged a range of product and environmental designs that are at the forefront of our culture. With innovation after innovation from IDEO I would have thought this book would be more . . . well . . . innovative. In their defense, this is the best way to have their design portfolio on your home coffee table, at least for now. Incredible pictures and some good documentation, but The Art of Innovation, by Tom Kelley, is the roller coaster story behind it all, this book is meerly a slide show from the trip.
Rating:  Summary: A little self promoting Review: Having worked with IDEO when I was @ Kodak I was a little disappointed. The process working with them was better than reading the book. It was a little bit more self promoting than I like in a business book
Rating:  Summary: Pretty Review: Most of the reviews I read convinced me to buy this book. Most of what you are going to see are beautiful pictures of final products...I would have liked to see more "getting there" i.e. "Process" stuff. It is full of images of things I am sure we will all be living with in another 5-10 years; very innovative. But on the level of Design, it's really not a "how to" or even "how WE" which is what I was hoping for. Still a pretty good read for the price.
Rating:  Summary: Pretty Review: Most of the reviews I read convinced me to buy this book. Most of what you are going to see are beautiful pictures of final products...I would have liked to see more "getting there" i.e. "Process" stuff. It is full of images of things I am sure we will all be living with in another 5-10 years; very innovative. But on the level of Design, it's really not a "how to" or even "how WE" which is what I was hoping for. Still a pretty good read for the price.
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