Designing Brands: Market Success Through Graphic Distinction

Rating:
Summary: Designing Brands
Review: I think this book covers a lot of area in regards to successfully designing brands. The book contains specific case studies from a range of industries and target groups covering the whole process of designing a brand. It looks at creating a brand from scratch as well as redesigning/updating an existing brand. Each case study details the strengths and weaknesses of the brand, graphically shows each stage in the redesign process and the many different forms of design and presentation the brand can be used for. I found this book to be a very valuable resource.