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Rating: 
Summary: Excellent study of how logos are developed.
Review: Buy this book! This is a terrific resource for any designer, art director or student wanting to learn more about how a logo or brand evolves from the drawing board to the billboard.I'm making this required reading for my designers!
Rating: 
Summary: More Coffee Table Than Professional Book
Review: How To Design Logos (Forget about symbols and icons, there is maybe two or three pages on these aspects in the book.) is more for a general audience than the professional designer. It has 24 studios working on projects from large to small. One thing I immediately noticed was the influence of the "net" design style of most of the projects. Having been published in late 2000, before the dot bomb era: this was where the bread and butter for these shops was developing. Alas, now they must go elsewhere and their designs after only a year or two seem dated. I believe it is a good book for the non-professional. Each project has a small write up on how the design was done. These write up are no way an indepth study of the rendering of the logo. It does have great graphics and examples of the development of the logos. For the coffee table or non-professional I gave it three stars, but if you are looking for professional advice I would give it two.
Rating: 
Summary: Process Study
Review: This book is helpful in that it shows you what is involved in the design process of creating a successful logo. It doesn't show you exactly how to make one yourself but gives examples of how certain logo's where produced.
Rating:
Summary: Process Study
Review: This book is helpful in that it shows you what is involved in the design process of creating a successful logo. It doesn't show you exactly how to make one yourself but gives examples of how certain logo's where produced.
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