Design Rules for Letterheads : Over 75 Examples from the Simple to the Spectacular

Rating:
Summary: A Missed Opportunity
Review: There is a need for a book with the "rules" for designing letterheads and business cards, but this isn't it. It's just one more book of ideas and suggestions, foregoing the opportunity to mention standard (but rarely outlined) guidelines that can be adhered to or just to be aware of, so that if, as I do, you have some clients who are more on the traditional side, you know the rules and reasons behind what makes a stationary system a "system"; and then you can go ahead and bend the design rules with an understanding and better feel for how far you want to veer away. I would have liked more discussion on the organization of the small bits of text, and examples of effective and non-effective choices.