Diesel: World Wide Wear (Cutting Edge)

Rating:
Summary: spirit of 55
Review: This book by Ted Polhemus give a reasonably objective view of the Diesel Fashion philosophy/empire, although it does not expand very much on the Renzo Rosso penned "Forty" book published by Diesel previously. One of the big problems with the fast moving fashion industry is that books that attempt to describe an organisation can only really reflect the organisations progress at a given time. Consequently, although there are good attempts at explaining the fact that Diesel largely split its organisation into those areas catering for Denim (D-Diesel), The extreme sports range (55 DSL) and the fashion ranges it cannot reflect the fact that the high fashion range had now been termed Diesel StyleLab and been given its own flagship stores in New York and London. The book also deals with other aspects that Diesel is well known for, aside from clothes directly, with good coverage of the highly impressive (but maybe agressive) Diesel advertising campaign (For Successful Living) and also the Pelican Hotel (Diesel's very own Hotel, styled in typically Diesel manner, at South Beach-Florida). To summarize, Diesel:world wide wear is an interesting read both for all those people interested in The Diesel philosophy and for the casual reader.