Pocket Pal: A Graphic Arts Production Handbook

Rating:
Summary: It doesn't get more important
Review: As a student I got my first one and am getting ready to get my next. The Pocket Pal should be required reading for everyone in advertising and production, from the art director, the production manager to the account team. These are need to know terms!

Rating:
Summary: It doesn't get more important
Review: As a student I got my first one and am getting ready to get my next. The Pocket Pal should be required reading for everyone in advertising and production, from the art director, the production manager to the account team. These are need to know terms!

Rating:
Summary: A classic!
Review: Nearly 30 years ago, as an art student, I bought my first copy of this classic work. Small, clear and well organized, this book remains the essential guide for anyone who needs to understand the basics of graphic arts and printing production. Most of the artists and production people I know always keep a copy within reach. Like them (and me), you'll consult it again and again.

Rating:
Summary: A classic!
Review: Nearly 30 years ago, as an art student, I bought my first copy of this classic work. Small, clear and well organized, this book remains the essential guide for anyone who needs to understand the basics of graphic arts and printing production. Most of the artists and production people I know always keep a copy within reach. Like them (and me), you'll consult it again and again.