Guerrilla Marketing

Rating:
Summary: One of the best marketing books written for small business
Review: Jay Conrad Levinson's first marketing book hit the nail on the head. All of his books are excellent. I particularly like this first one, which I've read and highlighted and underlined, and included it as a gift to many clients in my consulting practice over the years. I still recommend that people pick it up at the library and read his other books on marketing. But this is an all time classic. Tips and techniques by the hundreds for making your dollars work like they're hundreds if not thousands. Five stars for Jay.