The Crisis Counselor (audio book)

Rating:
Summary: Extinguishing Business Brushfires
Review: Many of us prepare for everyday emergencies by storing a spare tire in the trunk of our car or a flashlight in the kitchen drawer. But few businessmen have the foresight to keep a written first-aid kit at the office to deal with the inevitable business crisis.

Jeffrey Caponigro's book is a sort of fire extinguisher set to prose that one can reach for in a business emergency. It provides a wealth of practical tips on heading off potential problems and managing a crisis when it strikes.

This well organized and clearly written work stresses that you should seek communication during a crisis instead of avoiding it. All too often a CEO under siege adopts an ostrich-like head in the sand approach that merely digs his company deeper into a hole.

The author offers several insightful and amusing case studies to prove his points. Each illustration is accompanied by a specific set of guidelines in bullet-format. For example, we are advised to monitor media reports on our business problem using Nexis-Lexis and a list of internet sites. We're counseled to construct an electronic database to keep track of all inquiries about the crisis and our company's responses. This feedback loop insures that the company conveys a consistent message to its customers, the media, its employees and stock analysts. Otherwise you risk losing your company's most valuable asset -- its credibility.

The book has a detailed index that allows the crisis manager to quickly scan for specific types of business crises. As a communication specialist for CEOs, all too often I've witnessed the PR business blunders that Jeffrey Caponigro warns against.

Finally, a public relations professional has written an easily understandable book that anyone can rely on as an off-the-shelf resource to guide them through a business crisis.

Jeffrey Caponigro's book is to the crisis manager what Virgil was to Dante --- an indispensable guide through the inferno of a business crisis.

Rating:
Summary: Extinguishing Business Brushfires
Review: Many of us prepare for everyday emergencies by storing a spare tire in the trunk of our car or a flashlight in the kitchen drawer. But few businessmen have the foresight to keep a written first-aid kit at the office to deal with the inevitable business crisis.

Jeffrey Caponigro's book is a sort of fire extinguisher set to prose that one can reach for in a business emergency. It provides a wealth of practical tips on heading off potential problems and managing a crisis when it strikes.

This well organized and clearly written work stresses that you should seek communication during a crisis instead of avoiding it. All too often a CEO under siege adopts an ostrich-like head in the sand approach that merely digs his company deeper into a hole.

The author offers several insightful and amusing case studies to prove his points. Each illustration is accompanied by a specific set of guidelines in bullet-format. For example, we are advised to monitor media reports on our business problem using Nexis-Lexis and a list of internet sites. We're counseled to construct an electronic database to keep track of all inquiries about the crisis and our company's responses. This feedback loop insures that the company conveys a consistent message to its customers, the media, its employees and stock analysts. Otherwise you risk losing your company's most valuable asset -- its credibility.

The book has a detailed index that allows the crisis manager to quickly scan for specific types of business crises. As a communication specialist for CEOs, all too often I've witnessed the PR business blunders that Jeffrey Caponigro warns against.

Finally, a public relations professional has written an easily understandable book that anyone can rely on as an off-the-shelf resource to guide them through a business crisis.

Jeffrey Caponigro's book is to the crisis manager what Virgil was to Dante --- an indispensable guide through the inferno of a business crisis.