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Rating: 
Summary: HyperWars belongs on the cover of Business Week
Review: Bruce Judson and Kate Kelly live in the real world. I have a long commute, so I listen to many audio tapes. HyperWars is the only book I have found that directly confronts the real issues the Internet creates. As far as I can tell, everyone else glosses over what to do when the Internet creates a price war or when manufacturers start to go around retailers direct to the customer. Bruce Judson and Kate Kelly confront the issues head-on with relevant ideas and advice. This book is very different from the other "hot" Internet books. John Hagel's Net Worth is a fascinating discussion of infomediaries--which seems to be the hot topic right now. But, I read a magazine article where Hagel says that no "infomediaries exist today." Net Worth does not help me deal with today's real world issues like HyperWars. A second hot book is Kevin Kelley's New Rules for the New Economy. Kevin Kelley is in the clouds while HyperWars is firmly planted on Earth. Kevin Kelley says success comes from giving eveything away free. Bruce Judson and Kate Kelly provide a much better, relevant discussion of how to use "free" to create a business. Unlike Kevin Kelley, they don't not waive a magic wand and gloss over the difficulties of converting customers from "free" to "paying".
Rating: 
Summary: Very good & practical ideas of how to leverage the Internet
Review: I have recommended, and bought, this book for many of my friends. It has very practical and useful ideas of how to leverage the Internet to produce incremental sales and reduce operational costs. Must read if you have, or don't have, an Internet business strategy.
Rating:
Summary: A very useful guide for non-profit managers
Review: It is a shame that this book is not specifically being marketed as a tool for non-profit managers. Leaders of this dynamic and rapidly growing sector will find "Hyperwars" as useful as business managers. Perhaps even more so, since the potential of the internet for more effective marketing and more efficient management is even greater for non-profit than business entrepreneurs.
Rating: 
Summary: Old hat with a few new frills
Review: What a disappointment! I could not beleive that this was actually written in 1999. Unless you have been asleep for a couple of years most of the stuff in this tape would be familiar.The tape starts with a few bits of information such as the quote from Fortune: "On the web you are either fast, or last." And then goes on to talk about channel conflict stating that this is the most widely reported problem that businesses face. Well neither the author nor these businesspeople have read customers.com because Patricia Seybold has a solution (in fact so does Judson in strategy 10). I did not like his telephone analogy for the web. Trouble always comes when something new is described using nice comfortable familiar concepts. His strategies are on the whole disappointingly stale: speed, flexibility, efficiency, personal service and paranoia. Judson seems to borrow his ideas from everyone (including Grove and Gates). However, if you have been asleep for the last two years, you are panicking because you are about to be disintermediated and you want a primer in e-commerce, this is probably for you. Why three stars? Well I did not throw it out the car and it did remind me of everything I had heard before.
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