Rocking the Ages: {The Yankelovich Report on Tenerational Marketing}

Rating:
Summary: Fun for non-marketers
Review: I find myself recommending this book to friends with no interest in marketing. Good, fun info that puts into perspective why you and your parents see things so differently. Highly recommended.

Rating:
Summary: Fun for non-marketers
Review: I find myself recommending this book to friends with no interest in marketing. Good, fun info that puts into perspective why you and your parents see things so differently. Highly recommended.

Rating:
Summary: I'm highly suspicious
Review: I'm pretty suspicious of the review from the the reader in Harrisburg, PA. It just sounds too much like promotional speak from the Walker Smith and Clurman Public Relations company.

As for the book, I'm only just thinking of reading it. I'll use my local library to find a copy, however.

Rating:
Summary: I'm highly suspicious
Review: It's not often a significant marketing book is published. I've often recommended that marketers read selectively in business history and management, because books that claim to help marketers (such as Faith Popcorn's) seldom deliver the goods. This new book is easy to follow and the distinction between boomers, matures, x-ers is argued quite well. It matters little whether Ted Bundy is an x-er icon or Mel Torme is a matures icon. These points are fun to dispute. But the point aptly driven home is that some of the most significant differences in consumer marketing today are generational.

Rating:
Summary: Great way to approach sales
Review: Rocking the Ages is a beautifully writen book. It takes historical events and explaines how they formed the personality of each generation. This book helped me to curve our marketing and advertising techniques to reach our customers with a positive response. It clarifies how the generations view their lives and what they buy, how and why. It has helped me to understand my customers in a more personal manner. It is easy to get trapped into the needs of one own gereration, but this book clarifies the needs and desires of all generations, and how to approach them on a marketing level.

Rating:
Summary: Great way to approach sales
Review: Rocking the Ages is a beautifully writen book. It takes historical events and explaines how they formed the personality of each generation. This book helped me to curve our marketing and advertising techniques to reach our customers with a positive response. It clarifies how the generations view their lives and what they buy, how and why. It has helped me to understand my customers in a more personal manner. It is easy to get trapped into the needs of one own gereration, but this book clarifies the needs and desires of all generations, and how to approach them on a marketing level.