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Rating: 
Summary: I am getting enthused about writing ads!
Review: I am just begining my business and I bought Drew's book and tapes to help me write my advertisements. Drew's advise is shaping my company message. I make a hockey puck for ice hockey players to practice with when they are off the ice. My old message would have been about how great the pucks were. My advertising theme now is directed at helping hockey players improve their skills. My ads will include advise on shooting, passing and stickhandling. We will become the source for off ice practice and training information. We were already leaning towards this idea but Drew's information really confirmed the value of doing business this way. Drew's tapes have given me a lot of new ideas and I am looking forward to when I can actually start writing my ads.
Pete Dudley, President
High Score Hockey
Rating:
Summary: How to Create Power-Packed Ads, Brochures & Sales Letters...
Review: I have been in advertising for 15 years and I really wasn't expecting to hear something that I did not know. My specialty has been brand building vs. direct response. I am sitting here, head just spinning over the information that I have either never thought of or didn't remember from college. Who would have thought that someone who has advertised for a living for so long
would get so much information and I'm only on tape #3! There is no fluff, no hype, just pure information and facts. I can't wait to hear the rest. I will be ordering Drew Eric Whitman's next book as soon as I'm done with this one!
Rating:
Summary: Rises above the rest
Review: Over the past year I have read, listened or watched some of the best teaching programs available. And I mean dozens ...! For a program that includes content, presentation and price all in one package this one can't be beat. This program is timeless, unless advertising and marketing takes a turn we can't see just yet. I don't think that will be happening for a while.
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