The Art of Innovation (Nova Audio Books)

Rating:
Summary: Read this Book
Review: I read this book awile back during a vacation and couldn't put it down. I only read no-fiction books and this one was the best I'd ever read. I've never felt compelled to review a book before, but his one was worth it. It was very well written, informative as well as inspirational. It made me want to go work at Ideo. Well worth your time.

Rating:
Summary: Read this Book
Review: I read this book awile back during a vacation and couldn't put it down. I only read no-fiction books and this one was the best I'd ever read. I've never felt compelled to review a book before, but his one was worth it. It was very well written, informative as well as inspirational. It made me want to go work at Ideo. Well worth your time.

Rating:
Summary: The Art of Innovation
Review: Thanks Tom! We're just starting a new technology business and we're wanting and needing to create the sort of culture that you have at Ideo. Our industry is dynamic, so if we're not dynamic then we will not succeed. For us that means innovate - deliver true value to our customers - learn - innovate - deliver more value to our customers, in a continuous cycle. You have given us some practical ideas about how we can ingrain innovation into our culture as we grow. Thanks.