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Rating: 
Summary: Practical, Street-Smart Techniques
Review: As publisher of "The Marketing Energizer" electronic newsletter for consultants, I'm always on the lookout for tips, strategies, and marketing tools to pass along to our subscribers. Cindy Speakers's concise and well organized "PowerMarketing for Attorneys" will give attorneys (and other professionals) practical, street-smart techniques that can make a difference in your cash flow right away. With her fast-paced, lively CDS you get everything you need almost effortlessly. She calls on her years of experience to let you in on how to do the right thing and also how to do things right -- whether it's a public relations strategy, a TV campaign, or a system to generate referrals from clients and other professionals. I appreciate her flexibility -- she recognizes that all law practices are different and suggests ways to adapt key marketing techniques for different situations.
Rating:
Summary: Practical, Street-Smart Techniques
Review: As publisher of "The Marketing Energizer" electronic newsletter for consultants, I'm always on the lookout for tips, strategies, and marketing tools to pass along to our subscribers. Cindy Speakers's concise and well organized "PowerMarketing for Attorneys" will give attorneys (and other professionals) practical, street-smart techniques that can make a difference in your cash flow right away. With her fast-paced, lively CDS you get everything you need almost effortlessly. She calls on her years of experience to let you in on how to do the right thing and also how to do things right -- whether it's a public relations strategy, a TV campaign, or a system to generate referrals from clients and other professionals. I appreciate her flexibility -- she recognizes that all law practices are different and suggests ways to adapt key marketing techniques for different situations.
Rating:
Summary: PowerMarketing for Attorneys
Review: There is nothing more helpful for anyone taking on a challeging task such as marketing a law practice than having a checklist approach in an organized and motivating format especially for attorneys. Cindy Speaker has delivered -- her three-CD set is an incredible value at $59 (it's worth much more) and identifies the key marketing and business development topics in addition to how to approach them with interesting discussion of her in-depth research and practical examples which may be put to use every day. No attorney, law firm marketing director or business development manager can afford not to listen to these CD's over and over again -- it is a must-have "bible" for law practices in my opinion.
Rating: 
Summary: Hey, what about those who don't practice personal injury?
Review: These CD's were completely geared toward marketing to the general public. They would be great for those who have a general practice, family, estate, or personal injury clientele. However, most of the author's advice does not really apply to those of us with savvy professionals for clients. I practice Creditor Rights Litigation. Most of the CD's just did not apply to getting corporations and businesses as clients. It was, however, entertaining and fast moving. It gave lots of great information. I just got sort of sick of hearing the author blather on about her own personal injury practice.
Rating:
Summary: Hey, what about those who don't practice personal injury?
Review: These CD's were completely geared toward marketing to the general public. They would be great for those who have a general practice, family, estate, or personal injury clientele. However, most of the author's advice does not really apply to those of us with savvy professionals for clients. I practice Creditor Rights Litigation. Most of the CD's just did not apply to getting corporations and businesses as clients. It was, however, entertaining and fast moving. It gave lots of great information. I just got sort of sick of hearing the author blather on about her own personal injury practice.
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