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Rating: 
Summary: Pages missing
Review: I almost liked the book until I found out that pages 17-32 are missing (but I've got a two-pack of pages 33-48 instead!).Sending the book back to amazon.com costs about as much as to buy it, so I just pass a word of warning. Otherwise, this book is quite practical and is good if you are a photographer already and are looking for details specific to the business. By no means is it a book to learn photography. And do you need it after all? As the authors put it, "A photographer with mediocre talents and an incredible marketing and business structure can often become a success". The illustrations in this book are the best proof to this statement.
Rating: 
Summary: The Things Good Photographers Need Most
Review: I come in contact with thousands of talented photographers each year, both at my job as editor of Rangefinder Magazine and through WPPI (Wedding and Portrait Photographers Intl.), where I edit the monthly newsletter and help coordinate the annual convention and speaker programs. Too many talented photographers don't have a clue as to how to price their work, how to market it effectively, and how to deal with clients. The Hawkins' new book gives photographers precisely that information in an approachable, easy to follow format. If wedding photography is your profession, you need to study this book. Even if already successful, you will undoubtedly find a few things in the book you will want to incorporate into your business, especially in the area of sales and marketing strategies. It's a must-own for the modern wedding studio.
Rating: 
Summary: Keeping customers happy
Review: This book could serve as a valuable resource not only to wedding professionals and photographers, but other special events planners as well. It contains a great deal of useful information about building relationships with your clientele and easing them through what is often a very tense and stressful (but joyful) period. It is about much more than snapping pictures...it is about creating an atmosphere to be enjoyed and remembered for years after as a wonderful experience for everyone involved. A TERRIFIC RESOURCE!
Rating:
Summary: Keeping customers happy
Review: This book could serve as a valuable resource not only to wedding professionals and photographers, but other special events planners as well. It contains a great deal of useful information about building relationships with your clientele and easing them through what is often a very tense and stressful (but joyful) period. It is about much more than snapping pictures...it is about creating an atmosphere to be enjoyed and remembered for years after as a wonderful experience for everyone involved. A TERRIFIC RESOURCE!
Rating:
Summary: Pages missing
Review: This book is a wonderful and insightful addition to any professional photographers library. My wife and I found this book to be extremely helpful in our profession, not to mention the great photography throughout the book. A+ for any novice or professional who needs further information into how to market and sell a successful photography business.
Rating:
Summary: Wonderful addition to any Photographers library
Review: This book is a wonderful and insightful addition to any professional photographers library. My wife and I found this book to be extremely helpful in our profession, not to mention the great photography throughout the book. A+ for any novice or professional who needs further information into how to market and sell a successful photography business.
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