Fashion Merchandising: An Introduction

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Summary: Excellant Intro Text
Review: The fashion business is exciting, stimulating, fascinating! Because it is also ever-changing, we have developed Fashion Merchandising: An Introduction, Fifth Edition, to provide a structured learning process to help students discover the innovation and challenges of today's fashion business. Fashion Merchandising: An Introduction, Fifth Edition, reflects the survey nature of an introductory course by covering all the interdependent levels of the fashion business so that students can be made aware of the many careers in fashion. The concepts and practices developed are equally applicable to the . rikerchandising of all fashion-influenced goods, although the text treats them largely in terms of men's, women's, children's apparel and accessories. To keep our readers current in the most recent happenings in the fashion business, each chapter concludes with a discussion of the latest developments and upcoming trends.

This fifth edition provides hundreds of new upto-date examples and illustrations. In addition, the text has been substantially rewritten to sharpen its focus on fashion and to allow space for expanded material on: (1) the business of fashion, (2) domestic and foreign markets, (3) the impact of technology on each level of fashion, and (4) the global sourcing that is so important to the internationalization of fashion.

Rating:
Summary: Fashion Merchandising???
Review: Working as a Retail/Wholesale Merchandiser in the fashion industry I was expecting an indepth analysis of the theory of what I do. The actual process of getting the right product in the right place at the right time i.e Range Plans, Line Projections, Open to Buy etc etc. However, the book is far too basic, living up to the "introduction" part of the title.

The book would be ideal for those just starting out in the fashion industry, but not for those who have experience that they are trying to consolidate.