Design Plus Enterprise: Seeking a New Reality in Architecture & Design

Rating:
Summary: Inspiring
Review: Jim Cramer has performed an inportant and admirable service to the design world. While clearly addressing the business interests of architects and designers, he not only avoids compromising their professional integrity -- he shows how, at the same time, they can answer their higher callings to create architecture that is more than beautiful; more than responsible--architecture that makes better people; that sets us free.

Rating:
Summary: Insightful
Review: This book points out that success in the design field rests upon the relationshiops of trust and loyalty that are established by the designer's effort and the client's needs and interests. I appreciate the message of identifying new opportunities and the many creative ways to take advantage of them.