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Rating: 
Summary: Great Information!
Review: I think this book is very usefull and descriptive. Is very difficult to find today graphic design books with information you can use in your everyday work.Usually there are a lot of books with images and graphic examples, but what about theory?! I highly recommend this one.
Rating:
Summary: Great Information!
Review: I think this book is very usefull and descriptive. Is very difficult to find today graphic design books with information you can use in your everyday work.Usually there are a lot of books with images and graphic examples, but what about theory?! I highly recommend this one.
Rating:
Summary: primer to learning design & client business considerations
Review: Most books on logo design and corporate identity design are image heavy with examples and case studies instead, Veronica's book is very informative of the design process. I have taught graphic design for over 20 years at the university level and this book has always been on my recommended reading list and is one that I bring out to help explain how students should develop a concise design brief (the appendix includes a sample client questionnaire). Chapter 5 on methodology (lots of marketing analysis) appears too logical and counter intuitive but because artistic decision making has always been view skeptically by business, designers need to know how to problem solve in a manner that appears rational to business professionals. The introduction's section on "Image versus Identity" defines the two with good common sense advice. This book does not require any advanced academic studies to be comprehensive. I would give this book five stars if it were in color and updated with more contemporary examples.
Rating: 
Summary: A Good Introduction
Review: Napoles text provides a good overview of the branding topic by mixing visual examples with instructional text which in turn support the text to create a step by step approach. I would thoroughly recommend the book for those seeking information on small scale projects. What is lacking is a strong strategic section dealing with large scale corporate issues. Studio designers working on small scale projects will benefit, but anyone looking for instruction on large scale consultancy type brand creation might be a bit disappointed.
Rating:
Summary: A Good Introduction
Review: Napoles text provides a good overview of the branding topic by mixing visual examples with instructional text which in turn support the text to create a step by step approach. I would thoroughly recommend the book for those seeking information on small scale projects. What is lacking is a strong strategic section dealing with large scale corporate issues. Studio designers working on small scale projects will benefit, but anyone looking for instruction on large scale consultancy type brand creation might be a bit disappointed.
Rating:
Summary: great book but needs to be updated
Review: This is a great book for the ones who need to learn identity design process. It provides very useful information about establishing an identity program. The reason I gave 4 stars is that it's an old book so are the identity programs described are. On the other hand, most of the identity design programs described in the book are the ones which are still used by those companies owning them. So, the chosen examples are really good examples. I suggest anyone who's interested in corporate design to buy the book without hesitation.
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