Make Your Small Business Website Work: Maximizing Business Through Good Design

Rating:
Summary: Incredibly helpful
Review: Mr. Heartfield's broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.

Rating:
Summary: Covering the basics from devising effective home pages
Review: Small companies with or without sites often struggle to decide what business - if any - should be offered or conducted on the net, and how a business can build the most effective web site. Enter John Heartfield's How To Make Your Small Business Website Work: the subtitle is 'Easy Answers to Content, Navigation and Design' and chapters to just that, covering the basics from devising effective home pages and automated navigation to stressing simplicity and consistency between pages. Plenty of web site examples demonstrate good versus bad site structures.