The 100 Greatest Advertisements

Rating:
Summary: Very Very outdated
Review: This book is very outdated; it does however contain the best ads of that period. Could be valuable for researchers or for students, but of no integral value to a practitoner. As soon as I saw the book I felt that I had wasted some money.

Rating:
Summary: Learn From Some of the Greatest Copywriters
Review: While some of the ads in "The 100 Greatest Advertisements" may seem outdated - there are many others that one can learn from. Copywriters such as - Claude Hopkins, John Caples, Raymond Rubicam, David Ogilvy, and many others - have shown that most of the great ads were written back then. Some people may believe that today's advertisements are better then they were back then. Not so. Direct response copywriters know that yesterday's copywriters are the one's to learn from. As a former ad agency owner and master copywriter - I keep these ads as part of my "swipe file." So can you.

Rating:
Summary: Learn From Some of the Greatest Copywriters
Review: While some of the ads in "The 100 Greatest Advertisements" may seem outdated - there are many others that one can learn from. Copywriters such as - Claude Hopkins, John Caples, Raymond Rubicam, David Ogilvy, and many others - have shown that most of the great ads were written back then. Some people may believe that today's advertisements are better then they were back then. Not so. Direct response copywriters know that yesterday's copywriters are the one's to learn from. As a former ad agency owner and master copywriter - I keep these ads as part of my "swipe file." So can you.