Rating:  Summary: Rudyard Kipling in a Bridal Gown ... Review: Richard Branson embodies what is beloved in the classic English character: a Kipling-esque sense of adventure; a belief in playing hard and fair on the field and shaking hands at the end of the battle. A gentleman not afraid to laugh at himself or to fight when principle is at stake. In a business world increasing dominated by faceless CEOs, Branson's humanity reminds one of the days when a courageous engagement with life was central to business and life! Richard Branson should be held in high regard. Such a phenomenon comes round only once in a generation. Enjoy him while he's with us!
Rating:  Summary: Inspiring and enjoyable - surprised me! Review: A very good read, the first half was particularly enjoyable. Candid, often humourous writing style. Branson shows that following the "conventional wisdom" about business is not the only way to make things happen; energy, vision, daring, and good people are key elements.
Rating:  Summary: Energizing! Review: This is an excellent book. With style and charisma, Richard Branson has mastered the business world with his own, unique brand of marketing and buisness savy. A great book for anyone interested in how successful people got that way. It reads quickly and is very enteraining.
Rating:  Summary: fun and dynamic personality personified Review: richard branson is a quite outstanding guy. "losing my virginity" is a great look at the birth and maturity of not only one of the most ecclectic and interesting companies of recent times but also one of the most ecclectic and interesting personalities in business today.
Rating:  Summary: The book well describes the hard work of creatin an empire. Review: Branson's book is definitely a must for anyone who wants to start a business. It shows how, though the reward will come, it does not come on a silver platter. The work one needs to put into a company is excruiating, and even agonizing. However, in the end, you get to live life on your own terms, and that is what counts!
Rating:  Summary: if you've ever dreamed... Review: This book inspired me. Branson holds no punches when describing the ups and downs of building a successful business and life in general. I've been a fan of Branson's for a while, mainly because of the maverick yet personal and fun image he portrays. This book was confirmation that the image is a replica of the orginal: genuine, honest, and brave. Read this book.
Rating:  Summary: The autobiography of a pantheon Review: The name, Richard Branson, is not one that would be considered as household as Bill Gates or Andrew Groove. Nevertheless after having read his book I concluded that he was such a brilliant entrepreneur that he could be infered to be a pantheon. His prowness to make thoughtful decisions and his iconoclasm personality are expressed in a symbolic way in this autobiography. He mystifies the reader by making his life an adventure and consequently leads to a suspense to develop. This is a book worth reading, especially for young students like myself who dream to relate to his venturesome life.
Rating:  Summary: Worthwhile Review: This is a good book for anyone entrepreneurial to read, but especially for people like me who are shy and awkward...because Branson admits to being shy and awkward (especially when talking to audiences)...and he's a billionaire. It's nice to see you don't have to be a cocky, egomanical, overly-extroverted Donald Trump type to become one of the richest men in the world.
Rating:  Summary: Suprisingly good Review: I'd read--and skimmed some of--two previous Branson biographies, and so didn't think I'd be too interested in reading the same old story a third time...even if it was told by the man himself. But this was a very readable, lucidly written, entertaining and even--toward the end, when Branson is battling British Air--suspenseful book! His stories of how he just missed going bankrupt a number of times are both frightening (that such a successful company came so close to failure so many times) as well as inspiring (that he managed to escape the financial noose around his neck). This is a book worth reading.
Rating:  Summary: Absolute page turner! Review: This is a great book! I read an excerpt while in London and got it as soon as it was available here. I read it in 4 days, which is quite rapid for me. Richard Branson has lived an incredible life, and he details the successes and failures in his business career and his personal endeavors. I think this book is highly entertaining and very useful to people interested in bettering themselves. Branson's business philosophy is described through the work which opened my eyes to a number of possibilites. I only wish there was a volume two available that I could look forward to reading.
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