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Summary: I Flew All the Way to Boston Just to Get This Book!
Review: When I heard that Poor Richard was coming out with another book, I KNEW that I just had to get my hands on it! After devouring the first two titles in the series, "Poor Richard's Website" and "Poor Richard's Internet Marketing"...I was certain that their latest book, "Poor Richard's Email Publishing" would be chock-full of the "down-and-dirty" tips and techniques I NEEDED! As an electronic publisher in the U.K., the book would take too long to get here (months even before it would show up in the bookstores). So I had a relative in Boston order it, and I flew there just to pick it up. Needless to say, I haven't been disappointed. I read the book on the 7-hour flight home and am planning an electronic publication to rival the likes of Chris Pirillo, of Lockernome.com fame and the author of "Poor Richard's Email Publishing". Thanks Chris for your tips, but you may regret it in the end! :) Anyone who wants the straight dope on electronic publishing and what it takes to succeed NEEDS this book!
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Summary: We did this for you...
Review: When Peter Kent approached me to write this book in January 1999, I was dumbfounded. I write Lockergnome (an e-mail newsletter) for a living; I had never attempted to put anything longer together. Consequently, this book won't read like a book -- which is a good thing (or so I've been told). It's filled from cover to cover with tips and tricks which you can start using NOW. No marketing hype, no confusing terminology. And the cool thing is: both novices AND professionals have appreciated the information I've shared with them.My dad told me not to give away my secrets, but I guess I'd rather have other responsible e-mail publishers on the Internet. This isn't rocket science; e-mail publishing is way better than the Web. If you run a business on the Internet, your eyes will be opened to a forgotten communications medium (yet it's always been ten-times more powerful). I didn't write this book for myself. I already know what I'm doing, as do the other e-publishers who contributed to the book (John Funk of Infobeat, Fred Langa of the LangaList, Geoff Kleinman of The Kleinman Report, Randy Cassingham of This Is True, Peter Kent of Poor Richard's fame, et al). We did this for you. The information is sitting here for the taking.
Rating:
Summary: Don't even try to start an email newsletter without it
Review: You could spend months in the school of hard knocks learning what you need to know to publish an email newsletter....but why would you?!? This book has the type of detailed up-to-the-second information that will save you a lot of trouble. If you want to: 1)Save Time 2)Make Money Get this book.
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Summary: So You Wanna Be a Write & Roll Star?
Review: You've never heard of Lockergnome? Where've you been hiding out? It's only one of the best e-zines out there, and definitely the best Windows e-zine by far! The reason why Chris is such a success is because he focuses on CONTENT, and so does this book. Lots of information here, all packed tightly into a small space. Doesn't matter if you're brand new to the Net or a seasoned veteran - this book is the only one you should reach for if you're looking to publish through the Internet! From Chapter 3 ("Why E-mail? Little Glamour, Plenty of Results") to Chapter 7 ("Subscription Management") to Chapter 13 ("Guerilla Promotions") to Chapter 14 ("Money from Your Mailing List") -- it's all here! I've been writing my entire life, been on the Net for five years now, and been publishing my own e-zine (the "Cattle Prod Humor List" shameless plug) for the last several, even if I didn't know to call it an e-zine at the time. Being somewhat of a "Net Vet," it was somewhat tempting to skip the first couple of chapters ("Are You Ready?" and "E-mail Primer - How It All Works"), but I'm glad I didn't. Even those had information I'd never even considered (or knew), especially the questions to consider before publishing. And thank you, Chris, for the section on E-mail Etiquette! (Now, if we could just make those two pages mandatory reading for every person before they're allowed to play on the Net...haha.) I've been reading Lockergnome for over a year now, and there's a reason. (Well, several reasons, actually...) Chris tells it like it is -- no flowery words or high-fallutin' language peppered with all the associated Buzzwords O' the Day! No, sir! Chris puts in all in every-day language -- and humorous every-day language to boot -- that doesn't alienate either the layman or the veteran. He follows one of the all-important rules, as far as I'm concerned, and that's "Write like you speak." Anyone can slap together an e-mail and shove it "out the door," so to speak. (And trust me...many, many DO...) But to gain thousands and thousands of readers -- to make people come back, begging for more -- that requires a lot more than an e-mail program and an Internet connection. With "Poor Richard's E-mail Publishing," Chris will give you years of publishing experience without having to make all the mistakes yourself. From questions to choosing your Internet Service Provider (ISP) to looking at domain names to formatting and layout to marketing...this book covers it all, and then some. In fact, he gives out so much good information, I'm having to read this book with a notebook and pen nearby so I can take notes! So you wanna be a Write & Roll star? Forget all those marketing books you're thinking of buying (or maybe already bought). Run -- don't walk -- to your mouse and keyboard right there and BUY THIS BOOK! If you want to reach the masses, you need to understand something that Chris already knows -- in the E-zine publishing business, Content is King! Thank you...thank you very much.
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