Rating: 
Summary: A mirror with many faces
Review: This is a book with interesting angles, possibilities, and opportunities. Like a mirror with many faces, it's rich with informative ideas. It provides another system of thought. I recommend it.
Rating:
Summary: On the Cluetrain
Review: Whatever you may think about the infomediary business model -- and I've got my own reservations -- the real value of this book lies in its approach to thinking about the challenges and opportunities of serious e-commerce. This isn't a simple formula for overnight success or (god help us) yet another instance of high-tech boosterism. Instead, it offers deep insight into the dynamics which businesses must grasp in order to survive and prosper in a networked economy. Following on Hagel's previous work, Net Gain, this book will richly repay the attentive reader. Even if your ultimate response is a critique of its axioms and assumptions, you'll come away smarter from having engaged in the exercise. Highly recommended.
Rating:
Summary: A Clear Threat That You Ignore At Your Own Peril
Review: You must read this book. Information is the goldmine in the Internet age, and the company that has the gateway to the Internet population's customer information will be more powerful than Bill Gates. Hagel's vision is so true, it is scary ... someone is going to control that information, and it is not going to be the credit agency, or the cable company, or Microsoft, but rather a company that is focused on giving the customers the best deal for their information. If you don't understand why Hagel's predictions will come true, you have not spent enough time in a Fortune 500 company spending millions of dollars on market research for worthless data. Once THE infomediary comes up and offers companies a list of customers who are interested in their product AND want to be contacted, that infomediary will replace all the consumer research, advertising agency and market research expenditures which represent over 10% of these companies' global marketing budget. A tremendous, visionary book.
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