Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

Rating:
Summary: Data Mining put in context
Review: This book contains descriptions of the most common data mining techniques and examples of how they can be applied in different industries with real case studies.

It's a good book if you want to have an overview of data mining and get some ideas about how to use it and it covers a quite a broad perspective and is very much uptodate. I would maybe have prefered a book which was more like a reference guide for practical every-day-use.