Mining Online Gold with an Offline Shovel

Rating:
Summary: Wow! Great information, in an easy to understand quick read!
Review: "I read Joel & George's first book and after having worked in marketing for
the last 7 years, I can tell you that the information contained in this book
is worth 10x the amount it's priced at.

Chapter after chapter, you'll find real usable tips and
on using offline marketing methods to explode your online
profits.

If you are truly serious about building your business, then this book will
show you exactly how offline marketing can help you do it; step by step in
an easy to follow format.

Don Schnure
...

Rating:
Summary: Congratulations Joel and George!
Review: Congratulations Joel and George!

Rating:
Summary: Mining Online Gold With An Offline Shovel
Review: Finally, there is a comprehensive reference guide that connects the "clicks" with the "bricks."

Online marketers have a terrible track record of doing everything online and ignore the offline world. Conversly, offline businesses have been slow to adopt an online presence because they didn't realize how it would grow their business.

Finally, George and Joel have written a detailed explanation of how to marry the two worlds to create a hyper-growth business. This book contains hundreds of solid ideas from the real world
(people actually doing the stuff) to use the web to build your offline business (and vica versa).

This book should be on the desk of every entrepreneur, sales and marketing manager, and webmaster.I give it two thumbs up!

Rating:
Summary: Mining Online Gold With An Offline Shovel
Review: Finally, there is a comprehensive reference guide that connects the "clicks" with the "bricks."

Online marketers have a terrible track record of doing everything online and ignore the offline world. Conversly, offline businesses have been slow to adopt an online presence because they didn't realize how it would grow their business.

Finally, George and Joel have written a detailed explanation of how to marry the two worlds to create a hyper-growth business. This book contains hundreds of solid ideas from the real world
(people actually doing the stuff) to use the web to build your offline business (and vica versa).

This book should be on the desk of every entrepreneur, sales and marketing manager, and webmaster.I give it two thumbs up!

Rating:
Summary: Great BOOK - Great INTERVIEW
Review: I find it fascinating when two people who are so different (George and Joel come from totally different backgrounds and have very different experiences), can come together and agree on a purpose and by doing so create a winning combination that is far greater than what they would have done individually. That's what this book is.

This books spells out how to take the traditional promotion and publicity methods from George's 30 year background and then meshes them perfectly together with Joel Christopher's online list building and profiting genius You will create a wealth-building GOLDMINE opportunity if you are smart enough to build your business as they recommend.

They cover the following major business areas:
1. Milking the media - turning free publicity into huge mailing lists
2. Turning Low-tech into High Traffic and High Sales - how to use postcards, teleseminars, books, etc. to explode your online profits.
3. Using Low-Cost/High-Return Advertising to Generate Thousands of Clicks - how to use advertising the right way.
4. Offline Networking - Building relationships using High-Tech High-Touch methods that makes people beg you to sell more products to them.

I interviewed George McKenzie and Joel Christopher on "The Inside Success Show" at separate times and I learned so much each time. The Internet is changing fast and George and Joel are keeping us up to speed.

Here's some other things you'll learn from the book:

** Why you need to learn how to do press releases and get free publicity
** What kind of low-tech methods can give you high traffic and HIGH SALES
** How you radio interviews to get thousands of new customers
** What are the pitfalls that you absolutely must avoid. 
** How you can master the "know you, like you, trust you" success formula
** And much, much more ..

Whether you are new or old at internet marketing, I highly recommend you listen to this interview and read his book.

Randy (Dr. Proactive) Gilbert
Author of ... "Success Bound"

Rating:
Summary: Learn from the experts -- I did
Review: I had the pleasure of editing this book as it was being prepared for printing.

Now, I don't know if you know much about the editor's job, but let's just say it's rare to come across a book that teaches you as you work on it.

To my joyful surprise, Mining Online Gold was one of those books. Page after page gave me tip after tip I could use RIGHT AWAY to grow my opt-in list.

I'm thankful for having been able to edit the book, but even more so for having read it. You will be too.

Aaron Wrixon
Freelance Editor
aaronwrixon.com

Rating:
Summary: a great book to enhance your business
Review: I was able to learn how to increase advertising on my website and how to get free publicity. My book is selling well because of what I learned from your book. Dr. Dennis Gage, M.D. www.thethinderellasyndrome.com

Rating:
Summary: A Definitive Resource For Success!
Review: Mining Offline Gold With An Online Shovel is the
definitive resource if you want to have success in
the competitive world of internet marketing. The key
is building your list. Joel and George can build a
list. I especially enjoyed Chapters 1 through 5. As a
radio talk show host, people are constantly asking me,
"How can I get noticed in the media?" Now my answer
is very simple-Pick up a copy of Mining Offline Gold
and follow it - exactly - you'll get noticed!

Rating:
Summary: A Definitive Resource For Success!
Review: Mining Offline Gold With An Online Shovel is the
definitive resource if you want to have success in
the competitive world of internet marketing. The key
is building your list. Joel and George can build a
list. I especially enjoyed Chapters 1 through 5. As a
radio talk show host, people are constantly asking me,
"How can I get noticed in the media?" Now my answer
is very simple-Pick up a copy of Mining Offline Gold
and follow it - exactly - you'll get noticed!

Rating:
Summary: Start getting that ONLINE gold!
Review: This book is great for beginners. There is so much confusing information out there about how to make money from your website. This is a good first investment in your education on how to make the most on your online business at a reasonable price. A lot of education about online stuff is expensive and many times not worth it. I was able to take specific steps and start using them in my own business immediately. This book was written by 2 men who actually did what they are talking about and have the success to prove it. Good job!