Net Results.2: Best Practices for Web Marketing

Rating:
Summary: Good Info - but got outdated in a hurry
Review: This book is well written and contains a lot of great content about Internet marketing. It was written by three CEO's whom have made their own success. I would say that its focus is more from the serious business perspective than for the armature home business newbie looking for some "how to?". But still this book was definitely worth my time. It was easily worth my 12 dollars! This book has many references which will really help out and all the theory is backed by statistics making all the data very convincing. I am sure that if any of those dot com's had this data, there would be more of them still around :)

Rating:
Summary: Great pratical book, even better in second version
Review: What I thought of the first version still applies... although the description notes that this book is aimed at intermediate and advanced Web marketers, I've found it enormously useful for articulating web marketing concepts to newbies as well. Plain-spoken and sensible. Recommended for any business considering developing a web presence for the first time, or reevaluating current web marketing strategies. This version is even clearer and more extensive. I was initially irritated that I had to go buy the new version because it people kept incessantly "borrowing" it from my office, but in turns it to have been worth it to see the new case studies.