Rating: 
Summary: A fantastic book
Review: My brother recommended this book to me, and I must admit, I found it to be very informative and well-written. Seeking to learn about this topic for my own benefit but not having a great deal of experience, this book provided me with all of the essentials. I think this book will be a classic
Rating: 
Summary: Clear overview of e-branding
Review: Phil Carpenter has set up a very well-written, easy-to-read, book about the various aspects of marketing an e-business. By offering a load of examples, he helps the reader with quickly identifying the possibilities of online of offline branding. What he might have added, to add some quantitative research, is some more figures concerning investments, as percentage of revenue. Furthermore it would have been interesting to see that the investements are worth it, so the relation between investment patterns and sales. Concluding: this book offers a good marketing overview, and offers some new insides, worthy to be explored.
Rating:
Summary: one of the best
Review: phil carpenter has written a classic on the "ebrands" of todays hetic business/e world. insightful and very helpful in todays everchanging world. recommend it highly!
Rating: 
Summary: good cases, not a lot of hands on stuff
Review: The author offers interesting profiles of how six companies have gone online line. He highlights his take on what these companies do right and where they appear to fall short. But this isn't the type of book you'd be able to use as a guide to taking your own business online. There's not a lot here that's readily transferable to other businesses wanting to go online or to improve their current offerings. Still, as a snapshot in time, it makes for an interesting read.
Rating: 
Summary: Pretty Basic
Review: The ideas here aren't rocket science at all, really basic. The examples of CDNow, Barnes and Noble, etc. as successes are hard to believe. I'm not really sure how this was determined. Not a whole lot of insight here in my opinion. I prefer Customers.com by Seybold and Building Strong Brands by Aakers.
Rating:
Summary: Kind of funny given current market....but a good eBook still
Review: This author is very knowledgeable about Silicon Valley and has some great insights. He picked Yahoo!, CDNow, iVillage, Onsale, Barnesandnoble.com, and Fogdog Sports to show how quickly a powerful brand could be built with the web growing like it was. Problem is...only one of these brands still matters - Yahoo.Still the book is a must read for anyone trying to create a standalone branded website or online service. Gives some pretty compelling tips and histories on what works and doesn't. Also like the eBook format for this one...you'll want to skim and bookmark and highlight and the eBook Reader is pretty helpful for that. Recommended.
Rating:
Summary: A great EC book
Review: This book is belonged to a EC series books published by HBS. It did tell you how to create profit in EC world.
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