Rating: 
Summary: Real World Business Intelligence Information
Review: Every chapter contains interesting and informative thoughts and how-to, well written, clearly presented, information about business intelligence issues.The chapter on data warehouse is most useful. The tone of the book is down to earth giving the reader insight into both the pitfalls, dos and don'ts about how to get from here to there. The book will stay on the front of my reference shelf for some time.
Rating: 
Summary: Eye opening spin on data warehousing
Review: From the book's examples, it's clear that Ms. Dyche not only knows alot about database marketing, but about the technologies necessary to make it work. I bought this book to give to my non-techie boss, but ended up reading it cover-to-cover.
Rating:
Summary: Finally, one for the rest of us.
Review: I appreciated the even-handed way the author covered various aspects of data warehousing and "e-data." I am a technology practitioner currently working on my first data warehouse project, and this book was written in a friendly way that explained both the technical and business functions of data warehousing. Though it clearly leaned toward the data warehouse as a business solution, I liked the way the author included a technology primer in Chapter 5--it helped me realize that I know more than I thought I did! In addition, the examples and case studies used were colorful and down-to-earth. I liked the book alot.
Rating:
Summary: Finally, one for the rest of us.
Review: I appreciated the even-handed way the author covered various aspects of data warehousing and "e-data." I am a technology practitioner currently working on my first data warehouse project, and this book was written in a friendly way that explained both the technical and business functions of data warehousing. Though it clearly leaned toward the data warehouse as a business solution, I liked the way the author included a technology primer in Chapter 5--it helped me realize that I know more than I thought I did! In addition, the examples and case studies used were colorful and down-to-earth. I liked the book alot.
Rating:
Summary: Finally, one for the rest of us.
Review: I appreciated the even-handed way the author covered various aspects of data warehousing and "e-data." I am a technology practitioner currently working on my first data warehouse project, and this book was written in a friendly way that explained both the technical and business functions of data warehousing. Though it clearly leaned toward the data warehouse as a business solution, I liked the way the author included a technology primer in Chapter 5--it helped me realize that I know more than I thought I did! In addition, the examples and case studies used were colorful and down-to-earth. I liked the book alot.
Rating:
Summary: Refreshing definitions of key terms and concepts...
Review: I consider myself a data warehouse expert (or at least the end-users that I support consider me one!), but I like this book for its clear explanations of terminology and concepts that I must have run into hundreds of times but probably couldn't explain to save my life (i.e. "affinity analysis"). I already understood quite a bit of the material in this book, but credit Ms. Dyche for presenting it in a fresh and un-jaded way. I ended up buying 14 copies of this book for my end-users (who I imagine are its target audience), and they each got something out of it. e-Data fulfills its intended purpose.
Rating:
Summary: Making clarity out of chaos
Review: I found e-Data to be a rewarding reading experience. Not only did I learn about database marketing, but was well informed about strategic business justifications for data. I would recommend e-Data to any executive trying to understand the arduous task of making sense and clarity out of business data. The author did an outstanding job of making e-Data an informative and enjoyable read. Dyche's sense of humor and anecdotes were most welcomed.
Rating:
Summary: A Well-Done Business Book
Review: I got this book because a friend me it was the only book on the market that truly described what people were actually DOING with Business Intelligence, as opposed to all the worn-out implementation, methodology, and database design discussions that comprise the current data warehousing literature. The Forward by Martha Rogers really fits well with the rest of the book, as it confirms that data warehousing is a basic tool for 1:1 marketing.
Rating:
Summary: A Must Read for the IS Executive
Review: I got this book specifically for the case studies, but ended up reading it cover-to-cover like a novel. The author's anecdotes and fresh point of view make this an informative and refreshing read!
Rating:
Summary: Refreshing definitions of key terms and concepts...
Review: I have been working in the marketing field (most recently for a large long distance company) for the past 15 years, and this is one of the better introductions to databases and database marketing that I have seen. While many of the reviewers have pointed out that the book is "introductory," I found some of the case studies and data mining discussions to be very original...not the same old stuff on "beer and diapers." Like the other reviewers, I found the author to be a very articulate and funny writer.
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