Rating: 
Summary: This is the most comprehensive CRM book that I have read.
Review: I've been in the CRM industry for more than 10 years and have read nearly all of the books that exist on this topic. Barton Goldenberg's CRM Automation book is the best one on the market today. Unlike other CRM authors Barton Goldenberg has extensive CRM implementation experience and this is what differentiates his book from all the others. The guy has been in the trenches and he really knows what he is talking about! He shares his vast knowledge with the reader in a clear, concise way. No fluff, just valuable insight. Key points are driven home one after the other.
Rating:
Summary: Excellent CRM Checklist
Review: In his book CRM Automation, Mr. Goldenberg distills his experience with CRM projects and provides the reader with a series of steps to perform at every phase of a CRM implementation. It attempts to touch upon every aspect/issue involved in a CRM project although not in great detail - which is not the intention of the book. In this capacity, the book is an excellent checklist for a project manager who needs to make sure all issues are at least addressed.
Rating:
Summary: Excellent CRM Checklist
Review: In his book CRM Automation, Mr. Goldenberg distills his experience with CRM projects and provides the reader with a series of steps to perform at every phase of a CRM implementation. It attempts to touch upon every aspect/issue involved in a CRM project although not in great detail - which is not the intention of the book. In this capacity, the book is an excellent checklist for a project manager who needs to make sure all issues are at least addressed.
Rating:
Summary: A Must Read Prior to Implementing CRM!
Review: Mr. Goldenberg's experience in the CRM industry shines through in this book. A great read for both vendors and prospective buyers of a CRM system.
Rating:
Summary: Essential Reading
Review: This book is essential reading for anyone who is considering heading down the CRM path. Barton has a wealth of knowledge and understanding that is reflected in his writing and he provides an excellent blueprint for what it takes to successfully implement CRM systems. He rightly points out that successful implementations require a balance between people, process and technology and while there are challenges, they can be overcome if these three elements are integrated appropriately. His book is pragmatic from start to finish and contains example after example from companies that have implemented these types of systems. He gives advice on the types of issues you can expect to face and he talks through the lessons learned. It is a book that will both educate and inform, so if you're interested to learn more about CRM, this book will be an excellent resource.
Rating:
Summary: An excellent reference
Review: This is an excellent reference, I have not been able to put it down. In fact, I have interrupted my John Grisham novel to finish CRM Automation
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