Selling the Sizzle: The Magic and Logic of Entertainment Marketing

Rating:
Summary: FUN, INFORMATIVE, USEFUL
Review: I have been in the advertising world for 22 years and this is the first book I have read that cuts to the chase and abandons untested theory.The book is filled with advice from people who are specialists and guide you down the right path. It does not matter that this book is focused on entertainment marketing, it's rules and tips are universal. I also teach marketing and I will strongly recommend this book to my students and fellow teachers. Bravo Barry!

Rating:
Summary: MOVE OVER DAVID OGILVY
Review: This is a superb tell all on how to inject the best of Hollywood into your business. From Broadway to Sunset Boulevard, this is is the new Ogilvy On Advertising. Bravo!

Rating:
Summary: ESSENTIAL READING FOR ANY BIZ EXEC
Review: This is the first business book I have read that is useful, insighful and intelligent. As a Broadway producer and businessman, i found the book to be wonderfully light and yet profound. If you are in marketing, sales or entertainment...YOU MUST READ THIS BOOK!!