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Rating: 
Summary: Valerie Castle, CEO, Castle Communications Company, LLC
Review: "There is no other book like it. The compilation of interviews is the next best thing to a private consultation with the brightest in the business."
Rating:
Summary: Stunningly candid and invaluable to every market planner
Review: As direct response continues to dominate consumer sales growth, insight into this highly specialized
field becomes increasingly valuable. As publisher of one of the industry's most influential news sources, Steve Dworman documented both the folly and the fantastic over 12 roller coaster years. Steve's renowned interviews reveal all the inside information with industry's top producers of many 100 million dollar plus promotions that is stunningly candid and invaluable to anyone either in the industry or considering taking the leap. This insight is simply not available from any other source and is a must read for every market planner in and outside the direct
response industry. Eric L. Stilson
CEO
Stilson & Stilson Inc. (HealthRider, BowFlex, Nordic Track, AB Trainer, AB Doer, Pilates, Gyrotonic, NatureSleep, LDS Church
Rating:
Summary: Stunningly candid and invaluable to every market planner
Review: As direct response continues to dominate consumer sales growth, insight into this highly specialized
field becomes increasingly valuable. As publisher of one of the industry's most influential news sources, Steve Dworman documented both the folly and the fantastic over 12 roller coaster years. Steve's renowned interviews reveal all the inside information with industry's top producers of many 100 million dollar plus promotions that is stunningly candid and invaluable to anyone either in the industry or considering taking the leap. This insight is simply not available from any other source and is a must read for every market planner in and outside the direct
response industry. Eric L. Stilson
CEO
Stilson & Stilson Inc. (HealthRider, BowFlex, Nordic Track, AB Trainer, AB Doer, Pilates, Gyrotonic, NatureSleep, LDS Church
Rating:
Summary: Superb Resource for all Marketers - a Must-Get
Review: Dworman's a well-regarded figure in the infomercial/dm field, and this candid collection of interviews with top success stories from Steve Scott, Tony Robbins and others is essential reading. Excellent for all marketing professionals.
Rating:
Summary: An Gigantic Marketing Goldmine!
Review: Honestly, I am completely startled and bafled as to why the top players in the direct response television industry so openly reveal their secrets, sales figures, and techniques responsible for their billions of dollars of success. A smart marketer can easily take these insights and apply them to anything and everything they do-for extraordinary monitary rewards! If you're a serious marketer, business owner, salesman, or influence maker, this book is a steal at 10 times its cost! Jay Abraham
Abraham Marketing Group
Rating:
Summary: A powerful book
Review: Steve Dworman has truly captured the key elements that have made infomercials a powerful force in our contemporary landscape. Simply reading this book will teach you not only the secrets about producing a successful infomercial but about the time proven principles of marketing in general. I strongly recommend this book.
Rating:
Summary: Couldn't put it down
Review: When Steve was publishing his newsletter about the infomercial business, it was must reading for everyone in the industry. This book is the natural extension of that. A real insider's look at how to make money on television. Highly recommended.
Rating:
Summary: A MUST for any entrepreneur
Review: WOW! Even if you aren't interested in launching your business in the direction of infomercials, what is to be learned from this book about starting and growing a business, marketing and development is an abosulte BARGAIN at $49.95. Every internet entrepreneur should sit up all night reading this book.
If you have a business or a product or want to start a business or launch a product, read this book before your competition does.
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