Rating: 
Summary: Rowley is ON TARGET with this book!
Review: Anyone who loves shopping in Target would enjoy this easy-to-read look at the top retailer. And anyone in business -- whether or not they've been to a Target store -- should read it for insight on extraordinary success.
Rating:
Summary: From the Inside
Review: As a 24-plus year team member with Target Stores I was skeptical in reading a book about a company that I know everything about, or so I thought. I was pleasantly suprised at Laura Rowley's "On Target." As an insider, I found the book to be accurate and balanced. Rowley gives a detailed account of the rich family history behind the Bulls-eye as well as examining Target's operations. "On Target" explores Target's advertsing strategies, service and technology, guidelines for growth, and looks ahead at some of the challenges the company faces. In addition, Rowley peeks into the philanthropic side of Target, exposes Target's artistic character, and reveals what separates Target from its competitors. "On Target" is well-written, easy to read, and hits the mark.
Rating:
Summary: From the Inside
Review: As a 24-plus year team member with Target Stores I was skeptical in reading a book about a company that I know everything about, or so I thought. I was pleasantly suprised at Laura Rowley's "On Target." As an insider, I found the book to be accurate and balanced. Rowley gives a detailed account of the rich family history behind the Bulls-eye as well as examining Target's operations. "On Target" explores Target's advertsing strategies, service and technology, guidelines for growth, and looks ahead at some of the challenges the company faces. In addition, Rowley peeks into the philanthropic side of Target, exposes Target's artistic character, and reveals what separates Target from its competitors. "On Target" is well-written, easy to read, and hits the mark.
Rating:
Summary: From the Inside
Review: As a 24-plus year team member with Target Stores I was skeptical in reading a book about a company that I know everything about, or so I thought. I was pleasantly suprised at Laura Rowley's "On Target." As an insider, I found the book to be accurate and balanced. Rowley gives a detailed account of the rich family history behind the Bulls-eye as well as examining Target's operations. "On Target" explores Target's advertsing strategies, service and technology, guidelines for growth, and looks ahead at some of the challenges the company faces. In addition, Rowley peeks into the philanthropic side of Target, exposes Target's artistic character, and reveals what separates Target from its competitors. "On Target" is well-written, easy to read, and hits the mark.
Rating:
Summary: TARGET IS A RED HOT BULLS SYE
Review: Great book on a great company!!! Target is known for being Fast, Fun, and Friendly. This book is a must for all retailers to know how do to do it right...the first time!!!
Rating:
Summary: Wal-Mart has competition find out more...
Review: I believe that Target Corp is always lost in the shadow of the venerable Wal-Mart Corporation. This I believe is the first book that gives a complete and interesting account into the Target Company's history, philosophy, and activities.It is good to know that in the future Wal-Mart will not be the only place in the world to shop. It is good to know that companies like Target will be there to challenge them even though they don't compete on the same level. The book is a fast and light read, great for vacations, plane rides, and other excursions.
Yet the book goes to lengthy details about the many aspects of Target. I highly recommend this book.
Rating: 
Summary: Light and easy read
Review: If you are a fan of Target, or passionate about the retail industry (as I am!), 'On Target' is a broad overview of the history of Target. The first five chapters explore what Target is--a high end discounter--and some of the tactics the company uses in its success. Chapters 6-8 explore the history of the company, and recognizes the Dayton family for being honest, hardworking, and ambitious. Chapters 9-11 explore some of Target's challenges and strategy. This book is a good overview, but at less than 200 pages only skims the surface of what makes Target. The author takes a very positive view, which may be entirely appropriate given the success of the company and the upstanding Dayton family. However, there were certainly challenges, mis-steps, and successes that went in to building the brand and the stores that could have gone much further in understanding the company. A must read for industry watchers, and an enjoyable read for customers or suppliers. Not the definitive analysis of what or who makes Target what it is.
Rating:
Summary: Light and easy read
Review: If you are a fan of Target, or passionate about the retail industry (as I am!), 'On Target' is a broad overview of the history of Target. The first five chapters explore what Target is--a high end discounter--and some of the tactics the company uses in its success. Chapters 6-8 explore the history of the company, and recognizes the Dayton family for being honest, hardworking, and ambitious. Chapters 9-11 explore some of Target's challenges and strategy. This book is a good overview, but at less than 200 pages only skims the surface of what makes Target. The author takes a very positive view, which may be entirely appropriate given the success of the company and the upstanding Dayton family. However, there were certainly challenges, mis-steps, and successes that went in to building the brand and the stores that could have gone much further in understanding the company. A must read for industry watchers, and an enjoyable read for customers or suppliers. Not the definitive analysis of what or who makes Target what it is.
Rating: 
Summary: Fascinating View of a Great Store
Review: If you've ever been to a Target store, you already know why the chain is so popular--fun items, attractive lighting and floor set ups and great prices. This book gives a peek behind the scenes of the corporation and how it makes such smart decisions. The author is obviously a fan of the store herself and she lets many other customers talk about their likes and dislikes. The history of the Dayton Hudson company is fascinating. All and all, a terrific read.
Rating: 
Summary: A sorry book
Review: Quite possibly the worst book that I have ever read. It is an infomercial from start to finish. At least one comparison as to how efficiently Target is managed compared to other stores actually proves the opposite of what the clueless author intends (If you look at the numbers). It is pure hype with no real value to anyone who graduated high School.
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