Leisure Travel: A Marketing Handbook

Rating:
Summary: This is the best book on destination marketing ever written.
Review: As a travel professional with more than 30 years experience of tourism marketing I have never read a better book on destination marketing. Plog uses his more than 40 years of knowledge by mixing telling case studies with marketing theory. Some of the basic principles should be well known to practitioners, particularly the product life cycle of a destination but it is Stanley's use of real world examples which brings the book to life. And to my fellow directors of tourism, just read page 150 and you will immediately understand how knowledgeable Stan is.

Rating:
Summary: Leisure Travel: A Marketing Handbook
Review: As someone who has been in the travel marketing business for almost 20 years, I found Plog's book contained information which confirmed my past marketing strategy and presented some new and very revealing concepts as well. This is a "Must-Have, Must-Read" book for all travel marketing professionals. I give it my highest recommendations!