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On a Roll: From Hot Dog Buns to High-Tech Billions |
List Price: $24.95
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Reviews |
Description:
Since kicking off his entrepreneurial career in 1970 as an independent retailer with a hand-built hot-dog stand and the unbounded enthusiasm of a 14-year-old, Howard Jonas has learned what it's like to successfully grow solid ideas into bountiful rewards. On a Roll: From Hot Dog Buns to High-Tech Billions openly chronicles his impressive hits and misses during the subsequent quarter-century-- culminating in 1996, when the international communications company, IDT, that he founded and ran went public and earned him over $100 million. In a contemplative and self-deprecatory manner, Jonas describes the steps that unfolded along the way, such as his youthful Free Horoscope Offer (this $1 offer [of which he pocketed 83¢] attracted thousands of astrology buffs to a "personalized" but mass-produced glimpse behind the planetary alignments). Outlining the professional and personal philosophies that allowed him to parlay such early victories in direct marketing into success in the publishing and later telecommunications industries, he reveals a fertile mind and unflagging spirit that jointly served to propel him from corner food vendor to Internet telephony maven. The advice should prove illuminating and the adventure inspirational to anyone following, or contemplating, a similar self-made journey. --Howard Rothman
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