John Wanamaker: Philadelphia Merchant (Signpost Biographies)

Rating:
Summary: A 19th century career with new millenium overtones.
Review: John Wanamaker: Philadelphia Merchant is a fast paced, well researched account of one of America's premiere retailers. The author, Herbert Ershkowitz ascribes Wanamaker's success to beliefs critical to new millenium themes. The importance of business to the community. Advertising as the key to marketing success. Religion as the foundation of society. Must reading for the biography buff; the marketing major; the proactive capitalist and the budding fashionista.