Rating: 
Summary: Filled with PRACTICAL advice. Invaluable desktop reference.
Review: For just a few dollars, you get hundreds of pages (almost 700) filled with valuable advice, tips, and information on how to do your own marketing. This is a comprehensive guide that is a must-have for small business owners. With minor exceptions, the material in this book isn't likely to change that much over time. I can't comment on the book's usefulness to big businesses.The book is divided into 4 parts and 13 chapters - the first part deals with getting ready to be in demand and sought after, the second part is about creating a winning marketing message, the third part helps you choose tailor made marketing methods, and the last part is about growing big. My only wish is that there was a fifth part dedicated to using the web for marketing your business (this is addressed throughout the book but not in sufficient detail as this book was published in 1998). The hundreds of tips and information are explained in a clear and a simple fashion that easily lead to actionable tasks. That's the best part about the book on top of the flow of topics. Considering how much material is packed into this book, it will take a long time to cover everything - probably a few months to a year. I have had this book for over a year and still not finished it. There are also lots of references to other helpful sources of related information. If you own a small business, don't hesitate and just get this book. It will be one of the most valuable purchases, I am sure of it. Good luck with your endeavors!
Rating:
Summary: A good book when business is slow
Review: I have to admit that I have not delved into the book too much yet partly because the areas that I skimmed were old news to me. It does, however, have a wealth of information for those who are not familiar with marketing oneself. When I have slow times in my business, I pick it up and try to pick up new tips or refresh old tips. I am sure I will get good use out of it.
Rating: 
Summary: Really Big Bang for the Buck
Review: I read this book cover to cover in about three days. I have used the knowledge I've gained to grow my own business. I also share the information with my accounting and consulting clients to help them grow their businesses. The book is very readable and the methods are definitely "real world". One of the many useful topics is finding a marketing strategy that works for you. Many people find cold calling an excruciating way to get new business. This book provides a wide range of marketing activities that are much less painful and more effective. If you want to grow your business, this book is a great investment. For me, it more than paid for itself within a week.
Rating:
Summary: You will not be sorry you bought this book!
Review: If you own a business and you want ideas for marketing, this book is for you. There's something in it for the beginner and for the expert, and I don't think you could ever use all of the ideas it provides. I started putting some of the tips to use the day the book arrived (even before I had thoroughly read it--after just flipping through it a bit) and my business saw the results very quickly. I highly recommend this book, especially for small business owners.
Rating:
Summary: You will not be sorry you bought this book!
Review: If you own a business and you want ideas for marketing, this book is for you. There's something in it for the beginner and for the expert, and I don't think you could ever use all of the ideas it provides. I started putting some of the tips to use the day the book arrived (even before I had thoroughly read it--after just flipping through it a bit) and my business saw the results very quickly. I highly recommend this book, especially for small business owners.
Rating:
Summary: Business Building Made Easy
Review: The authors' deep understanding of small business could help you overcome your procrastination about advertising and marketing. They work hard to get you to develop a positive attitude about marketing, to see it as an opportunity instead of a weighty, time-consuming, expensive obligation. For example, they know you're not like everyone else, so you'll find a personal marketing method quiz on page 125.
Rating:
Summary: Detailed, extremely usefull.
Review: This book is extremely usefull for anyone who wants to establish a new business, or promote an existing one. Detailed, step by step instructions, help you leverage your skills and personality, focus on the right product/service, apply the right marketing strategy and win all the business you can afford.
Nothing left to luck, examines every possible aspect of your business. Extremely usefull for self-employed or small business individuals.
Rating:
Summary: If you own a small or home-based business . . .
Review: this book should be your marketing and PR bible! There are 678 pages in this book and every one is packed full of invaluable information. If you're looking for a book on attracting clients to your small or home-based business, this is the ONLY one to buy!
Rating:
Summary: It works!
Review: This helpful guide shows the small business owner how to organize their thinking and get going with successful marketing techniques. Following these guidelines, I was able to get press coverage for my business which resulted in new customers. I highly recommend this book for anyone wishing to grow their business.
Rating:
Summary: Good for both small and large businesses!
Review: This is a fabulous, information and action packed book with all the information you need to market and grow your business. You'll find the authors do not focus on theory but on action and give you a step-by-step marketing plan. Although this book was written a while ago it is still timely and relevant. Not to be missed!
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