Rating: 
Summary: Great book, well illustrated and a Must Read!!
Review: This is a great book to understand stocks and debt instruments market. The author explains the various stages in the growth of a company using his fictional Pocket Pole Company and his writing style is lucid. This is a book dealing with a considerable number of terms and Hecht's examples helps one in easily grasping the concept.The book is big, more than 400 pages long and covers various investment techniques using Stocks, Bonds, Treasury Bonds, Mutual Funds and also discusses the making of a stock market, guidelines to follow while investing etc. It is really a wonderful read for anyone interested in understanding money flow and how corporations are born. Personally, I enjoyed reading about Pocket Pole and the author's comparison of Pocket Pole with companies like IBM and Walt Disney. It is amazing to note that this book is around half a century old and the concepts haven't really changed. One thing I didn't like about is that the book needs to be updated, and should discuss the Enron and the recent stock market crash. Louis touches upon incidents of 1994 and I feel that a revision is very much due! Overall, a great book if you are new to the investment market.
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