McDonald's : Behind The Arches

Rating:
Summary: A true tale of perseverance
Review: This book is as fascinating as any of the best Ludlum novels I have read. It put to rest many misconceptions of McDonald's as a "cheap hamburger joint". One cannot help but leave with great admiration for Ray Kroc and others surrounding McDonald's for their perseverance in bringing to the world an affordable, quality food product in spite of a barrage of barriers placed in their way.

Rating:
Summary: Best Book ever written about fast food chain
Review: This is an incredible history and in depth anaylsis of McDonalds. Well written, easy to read and extremely well researched. I've re-read it at least 20 times and purchased several copies for friends...