Rating: 
Summary: Read it, and the drink will no more mean the same to you!
Review: There is very little thought given to the role a "bottle of soda" plays in our lives. Reading the book, one can appreciate that brands like Coca-Cola, mean more than just a drink. How "brand-emotions" subconsciously carve a place inside you. The content is very well researched and has adequate information to grip the reader's attention to acquire more knowledge of, one of America's strongest and most successful brand names!The events that followed its invention - simply lead you to believe that "Coke" was BORN to be great. The first real global company I ever knew!!
Rating:
Summary: Read it, and the drink will no more mean the same to you!
Review: There is very little thought given to the role a "bottle of soda" plays in our lives. Reading the book, one can appreciate that brands like Coca-Cola, mean more than just a drink. How "brand-emotions" subconsciously carve a place inside you. The content is very well researched and has adequate information to grip the reader's attention to acquire more knowledge of, one of America's strongest and most successful brand names! The events that followed its invention - simply lead you to believe that "Coke" was BORN to be great. The first real global company I ever knew!!
Rating: 
Summary: The "Big" Picture
Review: This book, in an entertaining fashion, not only makes you understand the world and mindset which Coca-Cola dwells in, but WHY it is the way it is. This is critical in any real understanding of a company, especially if you are looking at it from an investment point of view. Don't expect to find information that allows you to directly apply some numbers to formulas and come up with investment metrics. Do expect to find a clear and engaging description of how Coca-Cola became the company it is and what might constitute real threats to it's growth and market leadership. In the last chapter a Coca-Cola man offers our author the secret recipie. By then I could easily see that knowing how to make Coca-Cola would be uselss in competing against the company today, but we are taken through the exercise in reasoning anyways. Overall, a very good read. Set aside two days alone to read this, if you can. I read this one on vacation during a long weekend and really enjoyed it.
Rating:
Summary: Coke Mega info.
Review: Very good history of the Coca-Cola Company. I could do without the Author's comments at times, but when you write the book you get to say what you want. Very enjoyable!
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