Made Possible By: Succeeding with Sponsorship

Rating:
Summary: Complete, practical, truly useful.
Review: Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.

Rating:
Summary: An essential tool for success
Review: I was very excited to read this book because it really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain committment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling and demonstrates the correct way to speak to and work with potential sponsors for maximum benefit.

I refer to this book constantly during my sponsorship work with the California Pacific Medical Center Foundation and the Junior League in San Francisco and can say that it has significantly helped me achieve my fundraising goals and advance my career.

Rating:
Summary: A great step-by-step guide for the sponsorship novice
Review: Very helpful. I have used the templates already, and the amount of detail provided makes it easy to actually act on the advice. The author is generous with her information on how sponsor's make decisions. I have no background in sponsorship marketing, so it was good to know how deals really get done!
Our annual Harvest Fest has been angling for sponsors for years. This year, we are fully-armed thanks to Made Possible By: Succeeding With Sponsorship.
If I have any beef, I wanted more. There are plenty of practical tips, examples and worksheets that are really useful. But never having gotten a sponsor, I wanted even more.