From Selling to Serving : The Essence of Client Creation

Rating:
Summary: Deep thoughts for everyone in need of coaching
Review: Lou Cassara is by far one of the best producers in the financial security industry. Just like he handles his clients, he has come through for the rest of us with this truly powerfull book that will give you not only the resources, but the insight necessary to create new and better relationships with your clients, friends and families on a very caring and intimate level. After reading this book and developing what Lou calls your Personal Value Statement, I imediately saw results in the conduct and content of the conversations I was having with EVERY single indivudual I came in contact with. This book is about much more than what might apear to be on the surface. I truly believe that if you apply the deep wealth of clear information into your life, you will be a much happier, effective, and caring individual. As Stephan Covey would put it, I have had a major paradigm shift after reading the book and completing its excercises just once. I plan on studying the book many times over, and strongly reccomend that if you are having trouble identifying in your relationships that you need to read this book. It will help you pick up priceless advice you will get NO WHERE else. I hope you all enjoy this book as much as I have, and a sincere thanks to Lou and all the work he has put into this book, it is truly a life impacting work.

Edward K.