Power Public Relations: How to Get Pr to Work for You

Rating:
Summary: Great book on the far-reaching chances of excellent PR
Review: Excellent book. It shows interesting PR-concepts that have been applied in the past. The books focuses rather on the concept and on the interdisciplinary interplay with other disciplines such as marketing, sales etc. It doesn't touch the down-to-earth work that's behind all the successes.

Rating:
Summary: Off to a good start, but short on needed detail
Review: It may be the case that this book is for an intermediate practitioner, as the anecdotes about different campaigns provide nice fodder for one's own ideas about pr. However, it ultimately falls short because there is little detail about the execution of each campaign. For example, in a multi-year campaign, exactly what did they do, whom did they contact, what did they say? Who said no and why? What did the press releases say? More disturbing than the glaring lack of sample press materials, the chapter that describes how further to make PR work for the clients is especially light on content. It seems aimed more at potential pr clients and not so much at a studying pr practitioner. This, of course, is in itself a brilliant pr move; while not advertising for the author's own service, it does build the perception of need in the potential client who may buy the book. If that is the case, then I am looking forward to Mr. Saffir's next book with more focus on specific technique behind the smart ideas.

Rating:
Summary: Intermediate level theory
Review: This is food for the practitioner at an intermediate level. Packed with case studies, experiences and real life tips, it shares valuable vision and opinions to help define the P/R discipline. Like a mentor, Saffir gives steps to mesh your P/R effort with any corporate structure and attitude. This book is not meant to cover all parts of P/R but has more meat and less fat than most.