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Rating: 
Summary: Lessons for All
Review: Admittedly this book offers a positive portrait of Krispy Kreme, but that's really the point. The authors set out to show what this company has done right to build what can only be described as an incredible business. I really liked how the book was structured. In addition to showing the business lessons one can learn from how the company operates, it tells the story of how Krispy Kreme was built from one store in North Carolina to having locations around the world. It also takes you behind the scenes to witness everything from the doughnut making process to how new stores are designed and marketed.
Rating: 
Summary: Good Pieces Between Shameless Self Promotion
Review: After finishing Trump's Art of the Deal, I moved on to Making Dough. This book is one step above go dog go and reads like a guide to why Krispy Kreme is great written and published by Krispy Kreme (I thought marketing literature was supposed to be printed on all glossy pages?).
There is little advice presented that would be easily applied to your own buisness, unless you are a KK franchise holder. This is amazingly disappointing since I love the product. My Advice.... Go to the library and take the book out for free, buy a few gallons of gas to get to krispy kreme; Buy a dozen doughnuts; Sit and skim the book for an hour, you will still be up $5 which you can spend however you want.
Rating:
Summary: Lifestyle Magazine & Weight Loss Support Site
Review: As owner of an online Lifestyle Magazine, we are all wondering will Krispy Kreme go low-fat, low-carb, or no-sugar?
Gidget
www.cosmopolitangirl.co.uk
www.southbeachdiet.co.uk
World Wide
Rating:
Summary: The Krispy Kreme Story
Review: Fascinating look at an American original. While the book talks about how the famous doughnuts are made, the real story is how this incredible company has been so successful at something as simple as selling doughnuts. It will be of special interest to those looking for the secrets to effective marketing and PR. The book is well written and fun to read.
Rating: 
Summary: Great title, terrible book
Review: I bought this book after hearing the author on the radio in Toronto. Although I had never been to a Krispy Kreme, I was taken with all the people calling into the show who were so passionate about the company. After reading this book, I now know why. While this book tells the interesting story of Krispy Kreme's history, even more valuable are the lessons on how they grew so big and built such a great band on a shoestring budget. These are lessons I think every business can profit from.
Rating:
Summary: At last, the Krispy Kreme story
Review: I finally got around to reading this book. I actually bought the book two weeks ago, but people at work kept "borrowing" it from my desk. It seems like everyone wants to read about Krispy Kreme around here. This well-written look at an American original offers a fascinating look at one of the most intriguing companies I've ever run across. It's always amazed me how passionate people are about Krispy Kreme. Now I understand why. Although this company isn't perfect, as the book points out, it does a lot of things right. More than that, instead of just being a stuffy business treatsy, this book actually is fun to read.
Rating:
Summary: Too much rah rah, not enough facts
Review: This thing reads like an advertising company wrote it for Krispy Kreme. I was hoping to find a bit more in depth history, and what led to the leveraged buyout from Beatrice Foods in the 80's. This book offered 3 mere pages on that. It does not talk about the competition, as far as this book appears, there is none. Sure, the doughnuts are great. For those looking for an unbiased view of the franchise, however, keep looking. This book is nothing more than a written commercial.
Rating:
Summary: Too much rah rah, not enough facts
Review: This thing reads like an advertising company wrote it for Krispy Kreme. I was hoping to find a bit more in depth history, and what led to the leveraged buyout from Beatrice Foods in the 80's. This book offered 3 mere pages on that. It does not talk about the competition, as far as this book appears, there is none. Sure, the doughnuts are great. For those looking for an unbiased view of the franchise, however, keep looking. This book is nothing more than a written commercial.
Rating:
Summary: Not worth the "dough"
Review: You don't have to be a fan of Krispy Kreme to enjoy this book. While I found the stories about the company to be entertaining, I enjoyed the business lessons even more. It's amazing how everything the company does is so carefully calculated. The book is full of good insights that can truly apply to businesses in almost any industry.
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